GroupM

Led UX research, strategy, and design for multiple B2B platforms, translating complex business needs into clear, usable product experiences.

Gannett

Conducted discovery, UX strategy, and prototyping for the redesign of Gannett’s corporate website, focusing on structure, usability, and clarity.

Dexpósito & Partners

Delivered discovery, design, and prototyping across multiple digital initiatives, helping shape early product direction and experience foundations.

• Led the redesign of app-based wireless experiences for Visible, emphasizing accessibility and inclusivity.

• Drove design decisions that contributed to achieving a 2024 JD Power Award for the highest-ranked wireless retail experience.

• Collaborated with cross-functional teams to ensure radical simplicity in user experience design.

Led workshops and developed digital experiences and sales platforms. Oversaw UX research, strategy, wire-framing, and design processes to enhance user engagement.

Client:

U.S Airforce

Client:

First Bank

Proposed solutions that optimized digital experiences.

Created and delivered digital and 360 campaigns for Fortune 500 clients.

Responsible for concepting and creating key art and developing comps and decks for new business pitches across agency business.

Vascepa

Zoetis

Keytruda

Humira RA, PSA, Nexium, FrontLine, Gilead

Handled global and national 360 campaigns that include print, digital and non-traditional uses of media. Clients included Merck, Hyatt Hotels & Resorts.

Art direction of digital and 360 campaigns. Clients included Cablevision, Guardian Life Insurance, Ernst & Young and Hughes Network Systems.

Collaborated with creative directors and developers in developing digital campaigns for top clients, such as Ford Motor Company, Lincoln, HSBC, Time Warner Cable, Colgate, Kraft Foods, ConEdison, Burger King.