Built end-to-end brand systems and launched 40+ SKUs while shaping creative direction, visual identity, content, and customer experience.

Lead marketing, creative, and retail partnership strategy—including boutique distribution and experiential candle-making activations.

Develop early-funnel frameworks that increase clarity, improve trust signals, and strengthen conversion across multi-surface flows.

Designed the on-platform card management ecosystem, streamlining payments, rewards, and redemption logic across surfaces.