I lead monetization initiatives across Uber and Uber Eats, crafting intuitive consumer and business-facing experiences that make discovering affordable meals effortless while empowering merchants to grow.

This work strengthens the core marketplace and supports Uber Advertising, Offers and Promotions surpassing $xxB in annualized revenue, growing over 60% year over year, powered by a talented group of designers and managers across San Francisco, New York City, Seattle, and Bangalore.

Led the multidisciplinary design function across human-machine interaction, simulation, data and AI products, as well as brand and communication design, to make it safer, easier and faster to bring autonomous vehicles to market; Applied Intuition is valued at $15 billion following its Series F fundraising

Supported Business Messaging Monetization efforts across Messenger, Instagram Direct and WhatsApp; 0 to $10 billion+ annual revenue

Lead designer on the monetizing Messenger initiative; 0 to $1B+ annual revenue

Grew Messenger from 400 million to 1.5 billion+ monthly active people