Outsourced to Motive (formerly KeepTruckin):

+ I lead design efforts for the Growth and International Teams, focusing on driving user engagement and upselling services.

As a Senior UX Designer at VentureDive, I:

+ Collaborate across teams to deliver user-centric products that meet client expectations.

+ Lead key initiatives and projects to drive team success.

+ Build and scale the Ethr Pro Design System for seamless product experiences.

+ Mentor designers on portfolio building, design systems, and visual design.

+ Help them strategize and prepare to land their next UX role.

+ Reimagined the UK's largest provider of SIA security training courses' landing page, targeting to achieve a 40% conversion rate based on comprehensive user research and clearly defined goals.

+ Designed a 0→1 mobile app for the UK's leading care home provider (Ecert Training), aiming to convert over 70% of users from the web app to mobile.

+ Optimized the Daraz Seller Center across 6 Asian markets, boosting user efficiency and increasing seller app daily active users (DAU) by 26%.

+ Enhanced Daraz's digital design system by optimizing more than 70% of its UI elements, ensuring a cohesive and streamlined user experience for both sellers and buyers within the Daraz digital ecosystem.

+ Designed & developed 300+ app/website screens for 30+ clients, achieving 90% client satisfaction.

+ Applied user-centered design (UCD) approach in 70% of projects, skilled in wireframing, prototyping, and UX troubleshooting.