• Led a dynamic product design team, enhancing design operations efficiency through strategic alignment with division goals and nurturing a supportive and collaborative team environment. Worked with leadership to define short- and long term hiring strategy and team structure.

• Guided a multidisciplinary team in iteratively designing and testing an onboarding experience for an innovative insulin dose guidance product, allowing users to safely and effectively set up the product without the help of an HCP.

• Directed the design of a comprehensive design system, which optimized development cycles and improves user satisfaction by standardizing design elements across products and platforms.

• Redesigned and unified multiple sensor-specific applications into a single, intuitive user interface, resulting in a modular UX architecture allowing for a streamlined regulatory clearance process.

• Facilitated cross-functional design sprints to identify and pilot new products and services delivering innovative business innovation, for example leveraging artificial intelligence to predict glycemic impact of food choices and provide personalized recommendations for users managing diabetes with food and exercise.

• Defined the discovery phase for 0 → 1 and defined product strategy for GLP-1 users, resulting in research-driven product opportunities for patients and HCPs.

• Validated and prioritized user needs for an innovative insulin management solution by conducting quantitative market research

• Created UX architecture for a mobile app to onboard users and monitor system status

• Oversaw creation of detailed designs and first pass UI implementation by offshore vendor

• Established a strong user-centered design culture for a medical device startup.

• Narrowed down features for first product release and avoiding feature creep by designing and executing market research, involving over 1000 qualified users, to understand unmet needs, market opportunities and table stakes.

• Aligned stakeholders and enabling teams to successfully plan work by developing and documenting user needs and human factors requirements based on user-research, relevant standards and regulatory guidance documents, and careful assessment of risk for harm caused by use errors.

• Authored and released Human Factors Standard Operating Procedure (SOP).

• Defined the UX vision and end-to-end UX architecture for Bigfoot’s connected diabetes management solution, including service discovery, prescription, onboarding and daily use.

• Translated the vision into a fundraising user story used by the CEO and co-founders to raise 35.5 million USD in series A financing.

• Created a solid yet humble UX culture, tailored to meet ambitious business goals, UX and HFE best practices, and extensive regulatory requirements with limited startup resources.

• Built a UX- and HF organization of 11 team members, including interaction designers, visual designers, instructional designers and human factors engineers.

• Directed the team to execute the vision and deliver consumer-grade hardware-, mobile app-, web-, packaging- and labeling designs.

• Mentored and coached team members to be strong voices for the users, and trusted partners for product managers and agile development teams.

• Established a design system that empowered designers to make autonomous decisions without sacrificing design consistency.

• Authored and released standard operating procedures (SOP) for human factors engineering, enabling successful human factors validation, regulatory submission and FDA 510(K) clearance.

• Improved app store rating for Good Technology's flagship product from 1 to 4 stars.

Created a centralized UX organization and led the transition from app design to platform design.

• Attracted, developed and retained talent by offering career paths, mentorship and a strong UX voice in strategic product decisions.

• Defined processes and fully integrated UX into the company’s agile development process.

• Evangelized UX best practices and turned Good Technology (acquired by BlackBerry in 2015) into a UX driven company.

• Redefined the user experience of Good Applications (especially Good for Enterprise) for iOS, Android, and Windows platforms.

• Created a design system to allow over 2000 independent software vendors to build consistent user experiences using the Good Dynamics development platform.