At my studio, I provide UI/UX, branding, and graphic design services and solutions. My work has included designing MVPs, landing pages, and design systems to enhance engagement and usability for startups and early-stage companies. Through research-driven design, I help clients refine their product experiences and increase user retention.

Key Wins:

▪︎ Sonable – Designed the information architecture, low-fidelity frames, and a scalable design system, while also creating brand guidelines and a logo to establish a strong foundation for future growth.

▪︎ VoidOrigin – Conducted a user experience study with a 10-person focus group, redesigned the landing page for accessibility and engagement, and iterated through multiple design cycles, leading to a 2% increase in sign-ups and a 5% improvement in retention.

Why This Work Matters:

Freelancing gives me the opportunity to collaborate closely with founders and build products from the ground up. I love translating business goals into functional, user-centered designs, helping businesses move from idea to execution.

I lead a small but dynamic team of 3 UI designers, improving user experiences for a 0 -1 key workforce management app for 400+ users. We’re focused on refining our design system, enhancing responsiveness, and fostering a collaborative environment.

What I’m Driving:

▪︎ Design System Expansion: Leading the development and expansion of our design system to improve consistency and streamline collaboration across teams.

▪︎ Design System & UI Improvements: Leading the enhancement of key UI elements, including modals, to create a more intuitive and cohesive experience across the app. These updates help improve usability and align with our larger design system goals.

▪︎ Team Leadership & Development: Guiding my team through the design process, ensuring consistent, user-centered solutions. Regular feedback sessions empower designers to take on more responsibility and create impactful designs aligned with both user and business needs.

▪︎ Cross-Team Collaboration: Actively leading discussions with devs and product teams to ensure design solutions align with product goals and deliver the best user experience. Fostering stronger communication and alignment across teams to create seamless, high-impact designs

What Gets Me Excited:

I’m passionate about helping my team grow, while also making sure our designs are pushing the boundaries of what’s possible. Watching the team evolve and seeing the impact of our design work on the product keeps me motivated to keep driving change and innovation.

I modernized security for an internal application handling sensitive employee data, improving authentication and onboarding experiences while establishing a scalable design system. By collaborating with cybersecurity SMEs and engineering teams, I helped drive an 88% increase in security and 50% reduction in design debt across products.

How I Made an Impact:

▪︎ Designed and architected an accessible employee hub, increasing utilization by 40% through optimized onboarding and resource centralization.

▪︎ Built and implemented a design system with 80+ components, improving consistency and cutting design time by 50%.

▪︎ Led UX initiatives in an agile development cycle, ensuring alignment between design, product, and engineering for a high-quality delivery within six months.

Why This Work Mattered:

This project challenged me to think beyond UI design and dive into security best practices. Collaborating with cybersecurity experts, I learned how to balance usability with security, making essential systems safer without adding friction for users.

I collaborated with the founder and design team to bring Figma designs to life, optimizing frontend performance and improving user retention. By leveraging Mixpanel analytics, I identified drop-off points and implemented solutions that boosted retention by 5% in one month.

Key Wins:

▪︎ Developed UI components that increased design consistency and improved satisfaction by 10%.

▪︎ Used Mixpanel analytics to drive targeted UX enhancements, boosting retention by 5%.

▪︎ Optimized frontend performance, reducing load times by 15%.

What Made This Project Exciting:

This role sharpened my ability to combine analytics with design. Seeing how small UI/UX tweaks could significantly improve user engagement and retention was an eye-opener.

I revamped the HTML and CSS structure, improving accessibility scores by 20% and ensuring WCAG compliance. Additionally, I led the design and development of an admin dashboard, streamlining operations and boosting efficiency.

How I Made an Impact:

▪︎ Spearheaded an admin dashboard redesign, improving workflow efficiency by 66%.

▪︎ Developed 5+ key frontend features using React and TypeScript.

▪︎ Contributed to investor presentations, accelerating early-stage milestones.

What Stood Out to Me:

Working on an early-stage product meant I had to move fast, think strategically, and iterate quickly. I loved seeing my work play a direct role in shaping how investors saw the product.