# Sacha Hurley

> Senior Product Designer at SureCo / Ex-Meta

Location: San Francisco, California, United States
Profile: https://flows.cv/sacha

## Work Experience
### Lead Product Designer @ SureCo
Jan 2023 – Jan 2024

### Senior Product Designer @ Meta
Jan 2017 – Jan 2022 | Menlo Park
2020-2022: Ads Manager - Core & System experiences
2018: Facebook Pages - Light-weight Advertising 
2017: Facebook Core App - Video - Rights Manager

### Co-founder and Product Designer @ Utility Digital
Jan 2011 – Jan 2016 | Vancouver, Canada Area
I create and shepherd products through the stages of an iterative & collaborative design process, beginning with user research and testing through prototyping UX flows and beyond. 

Here are a couple of products Utility Digital made: 

•	Catalogue is a real-time web app built with Node and web sockets which helps creative teams collect and organize visual media. Catalogue allows the user to upload a wide-variety of files such as JPGs, PNGs and PSDs, either locally or directly via URL  

•	Folio is a simple, clean UI for Wordpress that strips excess from the interface, leaving a dashboard for creatives who want to focus on their work. Folio has a live-editing functionality that sits on top of a minimalist, responsive theme that stays out of the way while the user creates a portfolio where the work speaks for itself

### UX Designer @ the PYXIS innovation inc.
Jan 2015 – Jan 2016
Utility Digital led the effort to bring the PYXIS data analysis product—Worldview—to the web. The product is a dynamic data-driven 3D WebGL globe on which a huge variety of live datasets can be layered in real-time, online and ready to deliver big data to clients like NASA and NRCan. 

•	Consolidated the original PYXIS Worldview product offerings—3 different products across two websites—into a single cohesive web app

•	Prototyped and designed an embeddable version of the product to be used on third-party websites for both desktop and mobile

•	Initiated and implemented live user -testing as a foundational strategy for the company. Every month I would lead public engagements to test the latest builds of Worldview. We put products into the hands of real people, quickly finding previously unknown pain points and product weaknesses

•	Wireframed the e-commerce layer that dealt with licence chaining of geospatial data as well as the browsing and purchasing of datasets that ranged in price from free to $100k licenses

•	Prototyped method to display different types of datasets—vectors, rasters and point—in a legend UI but also how to give users a way of stylizing that data in different ways—colour, shape and patterns

### Designer @ Mercer Creative
Jan 2010 – Jan 2010 | Vancouver, Canada Area
• Six month client contract
•	Designed collateral materia for national Canadian pizza chain Panago which included promotional flyers, pizza boxes, corporate car decals and in-store posters

•	Prototyped an early online ordering service for the Panago website

•	Worked on new brand direction and collateral for regional coffee franchise Blenz

### Co-founder & Creative Director @ Pyramid Power magazine
Jan 2006 – Jan 2010
•	An award-winning arts magazine focused on art in Canada. Sold in galleries and bookstores in 20+ countries including the MoMA PS1—one of the oldest and largest nonprofit contemporary art institutions in the United States. Featured the works of Roy Arden, Jake & Dinos Chapman, Geoffrey Farmer, writer Michael Turner, Christoph Keller, Elizabeth McIntosh, Hadley+Maxwell and more

•	Directed all creative and production decisions, and managed all advertising—which included advertising relationships with Yale University and Sotheby’s auction house

### Interface Designer @ Electronic Arts
Jan 2009 – Jan 2010 | Vancouver, Canada Area
contract
• 	Produced design comps, copy and illustrations for EA Sports Active 2: Personal Trainer

•	Wireframed and produced the IAP marketplace UI for purchasing new exercise regimens

• 	Created illustrations and icons for the Workout Summary screens communicating player workout metrics and achievements

### Graphic Designer, Marketing @ Aritzia
Jan 2008 – Jan 2009
Aritzia is a women’s fashion boutique, with stores across North America, based in Vancouver 

•	Created all retail communication materials—for store openings, signage, seasonal sales, visual merchandising, loyalty program collateral, email blasts, sales tools
 
•	Created all corporate communication materials, such as—employee communication memos, presentations, press releases, special event collateral

### Assistant Interface Designer @ Electronic Arts (EA)
Jan 2008 – Jan 2008
•	Produced design comps and illustrations for FIFA 09 and Celebrity Sports Showdown

•	Facilitated design reviews of each section of work with the game-team and producers


## Education
### Bachelor of Design in Communication Design
Emily Carr University of Art and Design
Jan 2002 – Jan 2006

### Diploma in Journalism
Kwantlen Polytechnic University
Jan 2000 – Jan 2002


## Contact & Social
- LinkedIn: https://linkedin.com/in/sacha-hurley-2bb75947
- Portfolio: http://www.utl.io

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Source: https://flows.cv/sacha
JSON Resume: https://flows.cv/sacha/resume.json
Last updated: 2026-03-30