Designed for Apple & Airbnb

• Led the UI/UX team in designing the dashboard for the world's first self-driving car race, collaborating with AI engineers to simplify complex technical challenges into intuitive designs, seamlessly integrating data visualizations, and ensuring a smooth handoff to engineers.

• Collaborated with cross-functional teams to design an innovative AI-powered sign language translation meeting assistant window native app, refining features through rapid iterations and user feedback to ensure product-market fit in a face-paced startup environment.

• Established a unified design system across platforms, ensuring brand consistency and seamless developer handoff.

• Spearheaded the design of a tablet application for farmers, integrating AI-driven insights and a real-time harvest status of a melon harvesting robot to optimize decision-making and operational planning, based on thorough user research.

• Created a comprehensive design system, applied it across a robot dashboard, tablet application, and website, ensuring consistent brand identity and an efficient developer handoff.

• Created the official UX guideline documentation for the Hyundai Motor Group's global

websites, standardized UX design for mobility experience, and distributed it to 56 local

branches worldwide.

• Led UX strategy and launched the IONIQ6 electric car website on Hyundai's global platform,

resulting in an astounding 350% increase in unique visitors and selling 375,113 units.

• Designed the user-friendly UX for version 2.0 of the 'Yes I Can Drive' mobile platform

application and successfully led a team of engineers and designers in releasing the application,

a surge of 2428% in unique visitors, reflecting enhanced user satisfaction and engagement.