# Saeoul Park > Senior Designer | Critical Mass @ Apple Location: San Francisco, California, United States Profile: https://flows.cv/saeoul Hi! I'm a user-centric UX designer eager to close gaps via UX design. I enjoy devising intuitive designs that suit both users' needs and business goals. I'm particularly interested in exploring and pioneering UX design in innovative fields such as autonomous vehicles and robotics. ## Work Experience ### Senior Designer @ Critical Mass Jan 2025 – Present | San Francisco, California, United States Designed for Apple & Airbnb ### Lead UI/UX Designer @ Vehicle Autonomy and Intelligence Lab Jan 2023 – Jan 2025 | Bloomington, Indiana, United States • Led the UI/UX team in designing the dashboard for the world's first self-driving car race, collaborating with AI engineers to simplify complex technical challenges into intuitive designs, seamlessly integrating data visualizations, and ensuring a smooth handoff to engineers. ### Founding Product Designer @ elephantalk Jan 2023 – Jan 2024 | San Francisco Bay Area • Collaborated with cross-functional teams to design an innovative AI-powered sign language translation meeting assistant window native app, refining features through rapid iterations and user feedback to ensure product-market fit in a face-paced startup environment. • Established a unified design system across platforms, ensuring brand consistency and seamless developer handoff. ### Interaction Designer @ The Pantheon Jan 2024 – Jan 2024 | Vincennes, Indiana, United States • Spearheaded the design of a tablet application for farmers, integrating AI-driven insights and a real-time harvest status of a melon harvesting robot to optimize decision-making and operational planning, based on thorough user research. • Created a comprehensive design system, applied it across a robot dashboard, tablet application, and website, ensuring consistent brand identity and an efficient developer handoff. ### UX Designer @ INNOCEAN Jan 2022 – Jan 2022 | Seoul, South Korea • Created the official UX guideline documentation for the Hyundai Motor Group's global websites, standardized UX design for mobility experience, and distributed it to 56 local branches worldwide. • Led UX strategy and launched the IONIQ6 electric car website on Hyundai's global platform, resulting in an astounding 350% increase in unique visitors and selling 375,113 units. • Designed the user-friendly UX for version 2.0 of the 'Yes I Can Drive' mobile platform application and successfully led a team of engineers and designers in releasing the application, a surge of 2428% in unique visitors, reflecting enhanced user satisfaction and engagement. ### UX Design Intern @ INNOCEAN Jan 2021 – Jan 2021 | Seoul, South Korea • Conceptualized the high-fidelity UX/UI mockup for a data dashboard in a second-hand car application for Hyundai Motor Group, translating intricate data into intuitive design. • Crafted high-fidelity wireframes for the Korea Archery Association website to boost fan engagement. ### Web Design Intern @ YF Agency Jan 2021 – Jan 2021 | Tokyo, Japan • Created the YF Agency website utilizing Webflow and leveraging Google Analytics data after conducting the primary interview. • Designed a personalized website exclusively for YF Agency's previously contacted customers, delivering tailored information and experiences. ### UX Design Intern @ NAVER Cloud Jan 2020 – Jan 2021 | Seoul, South Korea • Redesigned the UX/UI for the 'Group' function of 'Lineworks,' a B2B enterprise software collaboration app used by 4.5 million users globally, considering various stakeholders. • Strategized UX by identifying pain points and devised concepts, user journey maps, and user scenarios. • Undertook semi-structured user research tailored to the Japanese market and conducted a comprehensive qualitative data analysis and quantitative secondary research. ### UX Design Intern @ 네이버 커넥트재단 (Naver connect foundation) Jan 2020 – Jan 2020 | Seoul, South Korea • Wrote detailed documentation of the changed UX design and conveyed it to Line Entry, the local branch in Japan. • Designed the UX of the k-nearest neighbor algorithm AI function of ‘Entry,’ a block coding service used in all elementary schools in Korea and used by 4 million users, and derived insights through competitor analysis and user requirements evaluation working with design teams. • Contributed to Quality Assurance by identifying and addressing errors through effective collaboration with developers, enhancing overall software quality. • Conducted a comprehensive risk assessment of competitor services, meticulously documenting potential threats, and delivering a strategic report that empowered project managers to make informed decisions. • Contributed to developing more user-friendly voice recognition interfaces through dedicated research and thorough examination of relevant references. ### UX Researcher @ Konkuk University Digital Communication Research Center Jan 2018 – Jan 2018 | Seoul, South Korea • Joined the UX research project conducted by the think‐aloud protocol to improve the usability of ‘Bigkinds’ from the Korea Press Foundation. • Analyzed over 2000 speech data utilizing the SPSS data analysis program and prioritized functions that required improvement. • Developed a strategy for intuitive UX based on the research. ### UX Researcher @ BRAINWORKS Jan 2018 – Jan 2018 | Seoul, South Korea • Led junior researchers to operate eye‐tracking UX research of the app 'Millions of Recipes'. • Analyzed the quantitative numerical data of views collected in eye‐tracking experiments Recruited research participants and operated user research. • Identified the requirements of effective in‐app advertisements. ### UX/UI Designer @ K-first lab Jan 2018 – Jan 2018 | Seoul, South Korea • Led UX/UI design and initiated the new UX concept for the 'What Should I Wear Today' application by designing sketches, wireframes, and prototypes. • Conceptualized a user‐friendly solution to compensate for the limitations of image‐refining technology from discussion with a developer. • Collaborated with a business team to make and apply business models to UX. ## Education ### Master of Science - MS in Human-Computer Interaction / Design Indiana University Bloomington ### 학사 in Major: Media communication / Double major: Human ICT Konkuk University ## Contact & Social - LinkedIn: https://linkedin.com/in/saeoul-park - Portfolio: https://saeoulpark.com/ --- Source: https://flows.cv/saeoul JSON Resume: https://flows.cv/saeoul/resume.json Last updated: 2026-04-13