Strategized a B2C real estate service with the product-led model, through 20+ guerilla customer research and pivoting, incorporating AI in research and synthesis, then launched the service with data-backed decisions, generated steady & positive revenue stream in under 2 weeks, beating 90% of competitors in the nearest 7 zip codes

Optimized a multi-stage B2C customer acquisition funnel for a $1M real estate portfolio, achieving 100% close rate with target customers, by having a rigorous 15% qualification rate to find them, guiding customers from initial inquiry (400+) to offer extended (3) by designing and implementing a rigorous, multi-step qualification funnel that included screening surveys, personalized product demos, and application processing

Self-taught a new domain through AI-powered research, performing hands-on duties within 90 days

Managed a $1M portfolio end-to-end: project management, budgeting, accounting, pricing strategy, negotiations, market comparisons, and risk management.

Oversaw vendor relationships including contract drafting, transaction handling, screening, payments, record-keeping, accounting, and compliance—streamlined through AI-assisted research and automation.

Led the end-to-end design for Validation Rules, a low-code (no-code) config / automation / administration / business logic / workflow service / developer tool; a 0-to-1 SaaS product, a strategic differentiator offering for P&C insurers, shortening customer’s time-to-market from months to weeks

Drove the product strategy for Advanced Product Designer App, a designated market differentiator, by designing a frictionless integration / API UX between portfolio apps, a key factor in enabling the company’s cloud subscription revenue of $119.7M in FY2020, and $168.6M in FY 2021, with YOY increase of 84% and 41% respectively

Piloted the company’s first lean-UX Intrapreneurship, partnering with internal stakeholders from PM, engineering, content, research, QA, marketing, and customer success in an agile workflow, as well as external stakeholders of customer CTOs, IT managements, and technical supervisors to validate and iterate prototypes

Co-built Jutro design system, standardizing UX across portfolio and modulizing frontend build-outs for all 10+ app offerings

Moderated design thinking workshops for the R&D team of 800+ people and mentored 5+ junior designers

Functioned as the de facto Senior Product Designer, assuming all project accountabilities after a company reorg

• Led the UX strategy for a city-scale "Digital Twin": Architected the visualization system for 2,448 square miles of urban spatial data, transforming raw geospatial inputs into actionable insights for high-stakes use cases like disaster control, urban planning, and real estate development.

• Empowered expert decision-making: Translated complex photogrammetry and topographic data into an intuitive immersive environment, enabling government stakeholders to visualize infrastructure and simulate scenarios without needing deep technical GIS knowledge

• Collaborated with ArcGIS SDK developers and PMs to align technical feasibility with user requirements