• Designed digital co-working experiences focused on helping users enter flow states and improve productivity

• Translated behavioral and psychological principles into product features that support focus and well-being

Designed digital products for startup and enterprise clients across multiple industries

• Built a component library for Sellbrite, a GoDaddy product, improving design consistency and enabling scalable development

• Co-led a design sprint to redefine Sellbrite’s experience within GoDaddy’s e-commerce ecosystem

• Collaborated with founders and cross-functional teams to define branding and MVP experiences for early-stage products

• Led user research initiatives that informed product decisions, contributing to a 200% increase in activation rate within 4 months

• Conducted user interviews and unmoderated usability tests to uncover behavioral insights and usability issues

• Developed research protocols and scalable templates to support long-term research practices across the team