I own product across the full stack, shipping customer-facing web and app features while leading backend system integrations and internal tooling. I define requirements, run structured experiments to validate and iterate on new capabilities, and lead API-driven integrations across external and internal systems. Working cross-functionally with engineering, sales, and operations, I focus on driving attach rate, pricing optimization, and service revenue growth.

• Owned the 0-to-1 roadmap for a companion app by balancing rapid MVP delivery with long-term scalability; defined MVP scope and led cross-functional alignment to drive seamless ecosystem integration and retention growth.

• Validated product-market fit through 100+ interviews, applying strong user empathy to synthesize qualitative insights into key user needs; shaped findings into PRDs and delivered MVP ahead of schedule, saving ~$100k in runway.

• Defined product vision for a SaaS solution, translating user needs into AI-driven features, validating feasibility via POC, and outlining a prioritized roadmap; synthesized findings into strategic narratives that secured executive buy-in.

• Built a financial model with scenario analyses to quantify revenue impact and cost efficiency for proposed SaaS features; aligned inputs with Product and Finance to drive informed prioritization and guide MVP resource allocation.

• Drove cross-border payment rollout for the US and Japan, localizing checkout, payment methods, and integrating FX display in line with regulations; enabled scalable financial operations, robust settlement, and clean reconciliation.

• Led data-driven personalization initiatives by partnering with engineering and data science to develop recommendation and ranking logic; leveraged segment-specific user behavior analytics to drive a double-digit CTR lift.

• Spearheaded a 0-to-1 mobile app launch by owning MVP scope, migration strategy, and end-to-end onboarding; drove 12% growth in DAU and early retention by streamlining the web-to-app transition and simplifying onboarding flows.

• Scaled e-commerce platform from the US to Japan, leading market research, go-to-market strategy and localization across customer experience; accelerated padoption and surpassed the market penetration target by 30%.

• Owned GTM and sales strategy for European and Asian markets; conducted segment research, shaped proposals and pricing, and secured B2B programs driving multi-million-dollar revenue and 10%+ YoY overseas sales growth.

• Spearheaded end-to-end product development by translating customer needs and legal requirements into specifications and prioritizing them within technical and budget constraints; delivered 20+ products across concurrent projects.