Led and owned multiple cross team projects to bring customer-facing features into the platform each quarter (Timezone Support, Custom Pacing, Viewability Thresholds, Frequency Caps, Device Targeting)

Core member involved in developing a prototype called Insights Lab which allowed Modeling/Data Science teams to funnel valuable data insights to clients. Insights Lab was later integrated into the platform and became one of the platform's highest engagement features.

Core contributor to a new in house frontend component library built on top of antd/react. Promoted use of the library across the product teams and was responsible for migrating all existing components on Ads Manager to use the new library.

Managed the end to end design architecture and implementation of several high impact growth projects such as exports and lists.

Introduced React to the frontend codebase.

Directed the design and implementation of the search API which was hit by ~90% of incoming requests.

Handled application app verification process through Google.

Developed several admin tools and interfaces to enable the customer success team to be notified and respond to client inquiries and concerns.

Worked on setting up an in-house, physical elasticsearch cluster to run most of the data processing work previously done on AWS that reduced cost for findera. Further optimized cluster by identifying and smoothing bottlenecks within the system.

Designed and implemented an automated worker system to batch process 5TB of elasticsearch documents.

Developed internal CLI tools to help developers rapidly set up templates and initialize web-crawling and data extraction projects.

Worked on the design and implementation of several web crawlers at the scale of several million requests per day.

Implemented a link creation wizard that helped customers create and customize Yozio Superlinks.

Designed an iOS demo app to showcase Yozio deep linking and event tracking capabilities for the sales team to demonstrate the different use cases for ecommerce.

Facilitated SDK integration and dependency management for customers by bundling the Yozio iOS SDK into a cocoapod.

Wrote callbacks for partner mobile ad-networks.

Worked with client developers to troubleshoot and integrate the Yozio SDK.