Led end-to-end product design and AI-driven UX strategy for startups and enterprise clients across SaaS, AI, and enterprise platforms.

Delivered design systems, UX architecture, and Figma component libraries to accelerate product development.

Partnered with founders, PMs, and engineering leaders to ship scalable user-centric solutions.

Executed contract and fractional design leadership roles for US-based companies.

Specialized in AI product UX, enterprise design systems, and complex workflows.

Designed end-to-end OCI enterprise database application. Provided multiple wireframes, information architecture, mockups, and Figma Prototypes, to improve the existing application with new design inclusion, and modernize the existing application.

Developed Figma component library and organized components to standardize the design processes for UX teams globally. Also, improve existing designs system. Conduct user interviews during usability study and research.

Tools Used: #Figma #Adobe Creative Suite #Axure #Confluence #Jira #Mural #Keynote #Sketchdesign systems

Designed contemporary UX/UI and seamless interaction model for multiple ASML software products, accomplishing product and sales goals and increasing user satisfaction.

Build design system, Figma component library, and UX design architecture. I have established a unified vision, to create compelling stories and set a world-class creative design practice.

Facilitate ethnographic interviews and user testing in multiple geolocations provided design direction, and redesigned old ASML software products.

Executed a seamless interaction model for ASML software that maximized revenue, reduce development efforts, and increased user satisfaction.

Build and managed a global design team to develop ASML UI/UX design division and UX competencies. As a passionate designer I have developed the cutting edge User Experiences of Asml products, based on the insights of real people, and I have crafted to turn these insights into beautifully designed products.

Tools Used: #Figma #Adobe Creative Suite #Axure #Confluence #Jira #Mural #Keynote #Sketch

Designed Omni-channel secure communication mobile apps and NextGen Wearable device (Voice Driven) communication badge UI/UX that increases both revenue and customer satisfaction.

Developed Vocera design system and GUI component library that improves the design sprint turnover, and design effectiveness, along with it increases team collaboration.

Applied a broad array of user-centered design processes to deliver wireframes, visual mockups, site layouts, taxonomies, navigation schematics, user flows, templates, and prototypes.

Innovate the NextGen Badge experience that won multiple design awards. Worked closely with product management to define and design the enticing experience and worked with engineers to ensure a high-quality deliverable.

Managed junior designers and interns, also participated in design-team-wide initiatives like interviewing, recruiting, making design standards, improving design sprints etc.

Conducted ethnographic interviews and facilitated end-user testing. Delivered concrete end-to-end solutions for Voice Badge that help define a product vision. Managed multiple projects at the same time while hands-on designing and directing.

Tools Used: #Adobe Creative Suite #InVision #Figma #Confluence #Jira #Keynote #Sketch

Designed the most optimal AI-driven e-commerce websites, SDK, and mobile apps, which improves conversion and sales remarkably for clients (B2B) like Hilton, Accor, Carlson, and Marriott (10 Largest Hotel Chains).

Designed multiple responsive websites, iOS apps, and Android apps. Facilitate A/B testing and usability testing, to analyze data that provided better conversion.

Designed a responsive website, iOS and Android App for Flextrip, a unique consumer-facing Tour App. Participated in setting up, conducting, and analyzing user testing.

Provided product usability evaluations and support to product development teams.

Tools Used: #Adobe Creative Suite #Axure #Confluence #Jira #Keynote #Balsamiq #InVision #Sketch #html #CSS