2023 — 2024
New York City Metropolitan Area
Lead UI & UX designer for TV & Connected Devices
As the sole owner of connected devices I developed and established best practices for 5 platforms as well as helped train the UX org.
Lead the Smart TV brand redesign from Polaris to Atlas across all feature sets including Search, For You, Browse, Library, Settings, etc. simultaneously while collaborating with a 3rd Party Vendor for Player.
Owned and established the current Design System including 250+ components across TVOS, AndroidTV, Roku, and WebOS while helping the D.S. Team define overall direction for all platforms.
Mentored the summer intern and guided them through a full product redesign of our current Apple Watch offering.
2020 — 2022
New York, United States
Senior Product Designer on the Consumer Design Team. Roles: Acquisition Design Lead, Retention Design Lead, while supporting Partnerships and Marketing. Platforms: iOS, Android, and Web.
2019 — 2022
Greater New York City Area
Capsule is a healthcare technology business rebuilding the pharmacy from the inside out, with the vision that the pharmacy can and should adapt to the people, doctors, hospitals, insurers, and manufacturers it serves.
2015 — 2019
Greater New York City Area
Develop and direct national campaigns for the world's leading advertisers driven by consumer insight data as part of the Amazon Advertising division. As project lead, I formulate the brand's message and positioning through conceptual ideation and creative strategy, provide Amazon-specific creative consultation, sell strategic thinking to executive level internal and external stakeholders, steer end-to-end product innovation, and deliver customer-centric visual experience execution.
Extracurriculars:
Established and trained satellite locales in Toronto and Costa Rica. SME of 9+ areas including Amazon's digital media and trafficking tool Rodeo, Amazon's advertising product line, the launch of Amazon Video Ads, the FSA program, and Rodeo and Salesforce reprocessing.
Skills:
Art Direction, User Flow, Campaign Development, Program Management, Project Management, Research and Development, and Front-End Development
Campaigns delivered nationally & internationally through:
Amazon.com, Kindle, Fire Tablet, FireTV, Fire Phones, Prime Now, Amazon Fresh, Prime Pantry, IMDB, Twitch, and Alexa.
Clients:
P&G, Coty, PepsiCo, Philips, SC Johnson, Mars, Unilever, Nestle, Kellogg's, L'Oreal, General Mills, NBC Universal, Honda, Fitbit, Skechers, Chobani, Hershey's, Conagra, Columbia, Liberty Mutual...
2015 — 2015
Greater Seattle Area
Designing cohesive cross-platform advertisements including desktop, mobile and Kindle with strict attention to typography, color, layout, and usability
Working in collaboration with Account Managers, fellow designers, and Art Directors to develop a shared vision and execute creative on time with specific focus on attaining advertiser’s campaign goals
Balancing best practices with a deep understanding of each Brand to take an advertiser's objectives and turn them into an effective advertising solution
Education
The Art Institute of Seattle
Bachelor of Arts (B.A.)
La Habra High School