Providing digital marketing services in various industries like: real estate, event management, and healthcare.

• Lead social media marketing efforts, including content creation, community engagement, and paid advertising campaigns, increasing followers and engagement rates by 21% and 68%, respectively.

• Conducted market analysis to identify and target new audiences, resulting in 15% increase in new leads.

• Helped clients increase brand recognition by developing a consistent visual brand identity and implementing various SEO strategies, resulting in 12% increase in new account visitors.

• Spearheaded a digital marketing campaign that produced 1M+ views online and $7,500 of new revenue.

Redesigned an e-commerce website to prioritize an increase in sales and conversion of new visitors

• Performed competitive analysis and market research to define a sales growth strategy

• Delivered design mockups to final implementation using Webflow

• Design changes focused on optimizing user flow for sales growth, modernizing the UI and addressing UX gaps

• Initial forecasting shows a 10-15% increase in average PLP views per user

Designed a mobile application that makes it easy for users to access peer-led mental health support groups

• Produced a solution that increased user engagement and privacy concern satisfaction by 20% while balancing the conflicting project goal of reducing time-to-access

• Narrowed design focus to the following 3 key areas via thorough competitive analysis and market research: community features, privacy and accessibility (WCAG Compliances)

• Improved project KPIs by 60% via iterative usability testing during the prototyping stage

Designed a mobile application that digitizes the museum experience and boosts museum visits.

• Led design strategy on a museum mobile app that created a 40% increase in app usability and a 25% increase in user motivation to plan a visit

• Worked end-to-end (competitive analysis, user research, user personas, journey mapping, prototyping, user-testing and interaction design) to properly define project goals

• Worked closely with the client to maintain a tight communication loop to maintain timelines and improve overall stakeholder satisfaction