# Sakina Saifuddin > Marketing Specialist | Digital Product Designer Location: San Francisco Bay Area, United States Profile: https://flows.cv/sakina I’m passionate about blending creativity with analytics to build awesome products and marketing campaigns! ## Work Experience ### Content Specialist @ IFTTT Jan 2025 – Present ### Digital Marketing Specialist @ Unknown Jan 2023 – Present Providing digital marketing services in various industries like: real estate, event management, and healthcare. • Lead social media marketing efforts, including content creation, community engagement, and paid advertising campaigns, increasing followers and engagement rates by 21% and 68%, respectively. • Conducted market analysis to identify and target new audiences, resulting in 15% increase in new leads. • Helped clients increase brand recognition by developing a consistent visual brand identity and implementing various SEO strategies, resulting in 12% increase in new account visitors. • Spearheaded a digital marketing campaign that produced 1M+ views online and $7,500 of new revenue. ### UX Designer @ HerRoom.com + HisRoom.com Jan 2023 – Jan 2023 Redesigned an e-commerce website to prioritize an increase in sales and conversion of new visitors • Performed competitive analysis and market research to define a sales growth strategy • Delivered design mockups to final implementation using Webflow • Design changes focused on optimizing user flow for sales growth, modernizing the UI and addressing UX gaps • Initial forecasting shows a 10-15% increase in average PLP views per user ### UX Designer @ Depression and Bipolar Support Alliance of California Jan 2022 – Jan 2022 Designed a mobile application that makes it easy for users to access peer-led mental health support groups • Produced a solution that increased user engagement and privacy concern satisfaction by 20% while balancing the conflicting project goal of reducing time-to-access • Narrowed design focus to the following 3 key areas via thorough competitive analysis and market research: community features, privacy and accessibility (WCAG Compliances) • Improved project KPIs by 60% via iterative usability testing during the prototyping stage ### Product Designer @ Royal Ontario Museum Jan 2022 – Jan 2022 Designed a mobile application that digitizes the museum experience and boosts museum visits. • Led design strategy on a museum mobile app that created a 40% increase in app usability and a 25% increase in user motivation to plan a visit • Worked end-to-end (competitive analysis, user research, user personas, journey mapping, prototyping, user-testing and interaction design) to properly define project goals • Worked closely with the client to maintain a tight communication loop to maintain timelines and improve overall stakeholder satisfaction ### Co-Founder & Creative Director @ Beautiful Beginnings by RS Jan 2015 – Jan 2021 | Greater Toronto Area, Canada • Grew an event décor business to 50+ clients • Worked with clients to effectively develop their visions, guide their expectations, and produce results on schedule and within their budget • Led social media marketing efforts, defining a cohesive visual identity, and increasing engagement by 100% over 2 years • Developed company logo and brand identity in Adobe Suite ### Human Resources Coordinator @ The Citizens Foundation Jan 2020 – Jan 2021 • Administered hiring policies, procedures, and employee pulse checks to promote project management • Supported TCF recruitment process from end to end including developing job descriptions; screening applications, conducting interviews and completing the onboarding process • Designed a new system to display employee work schedules improving workplace efficiency ### Human Resources Coordinator @ Can Art Aluminum Extrusion Jan 2018 – Jan 2019 • Conducted candidate screening, assessments and recruiting for 20+ employees • Implemented positive employee relations by creating employee recognition and appreciation events, lowering voluntary turnover by 15% • Focused on creating new strategies for office employee organization, streamlining workflows and payroll management ## Education ### Honours Bachelor of Science - HBSc in Psychology and History of Religion University of Toronto ### Postgraduate Certificate in Digital Product Design Sheridan College ## Contact & Social - LinkedIn: https://linkedin.com/in/sakina-saifuddin - Portfolio: https://www.sakinasaif.com --- Source: https://flows.cv/sakina JSON Resume: https://flows.cv/sakina/resume.json Last updated: 2026-04-13