• Designed and delivered frontend features for the ADSP console, enhancing user experience and enabling self-service capabilities for advertisers.

• Built and maintained Micro-Frontend (MFE) infrastructure for individual systems, enabling modular and scalable feature development across teams and accelerating deployment cycles.

• Led the integration of MFE with the Rodeo Website, streamlining access to campaign tools and creating a unified interface for advertisers.

• Collaborated with UX designers, backend engineers, and product managers to deliver high-impact solutions aligned with business goals.

• Developed and maintained Bid Suggestion Services used across Sponsored Brands, directly influencing advertiser ROI and campaign efficiency.

• Led initiatives that resulted in an OPs (Operational Excellence) win, improving system reliability and testing environments.

• Designed and implemented data pipelines to support Budget Recommendations adoption at scale, enabling real-time insights and increasing feature usage.

• Collaborated cross-functionally with applied scientists, product managers, and other engineering teams to deliver end-to-end solutions for personalized ad recommendations.

Was part of the Sponsored Brands Recommendations team, that owned the keyword and bid suggestion services of advertising portal.

Worked on an independent project involving the data of the advertiser’s interactions with the portal.

Created EMR cluster using Ursus CLI and added it to Gemr as a BYOC (Bring your own Compute) for query scheduling.

Visualized the data in Quick Sight.

As a campus ambassador, I promoted the internship culture and training programs offered by Internshala among other students. Also gave multiple seminars regarding importance of trainings and internships.