# Sakshi Gupta > Growth Marketing @Apple | PMM Location: Cupertino, California, United States Profile: https://flows.cv/sakshigupta I’m a Product Marketing Manager passionate about creating user-first experiences at the intersection of technology, behavior, and storytelling. I help craft the Apple experiences you see, and sometimes smile at. When I’m not doing that, you’ll find me either mentoring international students, exploring new ideas in growth marketing, or planning my next big project. If any of this resonates with you, feel free to check out my LinkedIn or drop me a message. Let’s connect, chat, and see what we can build together! ## Work Experience ### Product Marketing Manager - Lifecycle Growth (C) @ Apple Jan 2025 – Present | Cupertino, California, United States If an Apple notification ever made you smile (or subscribe), you can probably blame my team. ### Product Marketing Manager (Technical) @ Kizen Jan 2025 – Jan 2025 | New York, United States ### Lead Product Strategist - GTM @ Elloe AI Jan 2024 – Jan 2025 | San Francisco, California, United States ### Product Marketing Manager @ Elloe AI Jan 2024 – Jan 2024 | San Francisco, California, United States 1. Detected the demand for enhanced user acquisition and retention; led strategy implementation, achieving a 25% increase in engagement and a 15% improvement in retention rates. 2. Conducted Voice of Customer interviews with 5000 active users, developed user stories, and integrated insights into a successful go-to-market strategy. 3. Collaborated with cross-functional teams for product launch preparations; organized podcasts that attracted over 7k live viewers, boosting app awareness and increasing user engagement by 15%. 4. Provided end-to-end support for creator merchandising, including data analysis and business strategy, which resulted in a 20% increase in live-streaming content quality and user satisfaction. 5. Generated actionable insights and best practices, leading to a 30% improvement in user engagement metrics and a 25% increase in content retention rates. ### Graduate Research And Teaching Assistant - Marketing Management @ Georgia State University - J. Mack Robinson College of Business Jan 2024 – Jan 2025 ### Graduate Teaching Assistant for Product Management @ Georgia State University - J. Mack Robinson College of Business Jan 2023 – Jan 2024 | Atlanta, Georgia, United States As a Teaching Assistant for Product Management, I play a key role in enhancing the academic experience by actively participating in the preparation and delivery of lectures. I am responsible for crafting comprehensive assignments that challenge and engage students, fostering a dynamic learning environment. My role extends to providing consistent support to students, addressing their queries, and contributing to their understanding of the subject matter. Additionally, I am involved in the grading process, ensuring a fair and meticulous evaluation of student performance throughout the semester. ### Product Manager @ Retail Genie Jan 2024 – Jan 2024 1. Developed comprehensive customer journey maps to enhance understanding of user interactions and pain points in the e-commerce shopping experience. 2. Created detailed user flow diagrams for a proposed AI-powered shopping assistant, streamlining the app's navigation and functionality. 3. Contributed to early-stage product ideation, helping to envision features and capabilities for an innovative e-commerce platform. ### Business Analyst - GTM @ Accenture Jan 2022 – Jan 2023 | Gurugram, Haryana, India 1. Identified the need for an Identity Access Management system for Nestle global pet care; led the development, resulting in tailored views for over 1,000 users across different hierarchies and achieving a 25% boost in operational efficiency. 2. Developed and implemented a feedback system to capture and analyze reviews from 10,000+ customers; this yielded actionable insights that led to a 15% improvement in product satisfaction. 3. Recognized the need for product performance clarity; designed and introduced a product ranking system analyzing 100+ products, driving a 20% increase in strategic marketing ROI. This system is now used across multiple product lines. 4. Acted as a crucial liaison between 10+ stakeholders and developers, ensuring alignment of project goals and significantly reducing iteration cycles by 40%. ### Software Engineer @ Accenture Jan 2021 – Jan 2022 | Gurugram, Haryana, India 1. Led development of Salesforce solutions for UKHSA, enhancing data processing by 40% and elevating user experience for over 10,000 travelers. 2. Implemented an automated quarantine zoning system on Salesforce Trailhead, classifying 5,000+ travelers daily based on travel history, with 85% receiving timely accommodations. 3. Acted as both a developer and tester, ensuring the robustness of applications and achieving an 80% success rate on first-time deployments. 4. Learned various technologies including Salesforce Development, Salesforce Testing, AI, Agile, DevOps, Blockchain, etc 5. Performed testing using Veeva CRM, POSTMAN API, and AWS buckets to validate data, and create evidence and reports. ### AI & Python Instructor - Curriculum Designer @ Winspark Innovations Pvt. Ltd. Jan 2022 – Jan 2022 1. Delivered engaging and informative lectures on various AI topics, presenting complex concepts in a clear and understandable manner. Also, facilitated hands-on workshops and practical sessions to help students apply theoretical knowledge to real-world scenarios which helped them to have a deeper knowledge of the subject. 2. Instructed students on data preprocessing, cleaning, and manipulation using Python libraries like NumPy, pandas, and scikit-learn. Showcased techniques for exploratory data analysis and visualization. 3. Instructed students on fundamental AI concepts, including machine learning algorithms, neural networks, natural language processing, and computer vision. Along with some in-depth explanations of AI frameworks and tools, such as TensorFlow, etc. 4. Offered guidance and mentorship to students, assisting them in overcoming challenges and clarifying doubts related to AI concepts and projects. ### Marketing and Growth Strategist @ Vedantu Jan 2020 – Jan 2021 1. Increased student enrollment by 30% and engagement by 25% through executing content marketing and A/B testing, implementing targeted marketing and personalized campaigns. 2. Improved learning outcomes by 15% by collaborating cross-functionally, utilizing hands-on projects and iterative feedback loops for continuous optimization. ### Go to Market Virtual Internship (Microsoft) @ InsideSherpa Jan 2020 – Jan 2020 ## Education ### Master of Business Administration - MBA in Business Analysis Georgia State University - J. Mack Robinson College of Business Jan 2023 – Jan 2025 ### B.tech in Information Technology College Of Technology, G.B.P.U.A&T, Pantnagar Jan 2018 – Jan 2021 ### Diploma in Computer Science Govt. Girls Polytechnic Dehradun Jan 2015 – Jan 2018 ### high school in all subjects Shri Guru Ram Rai Public School - India Jan 2014 – Jan 2015 ## Contact & Social - LinkedIn: https://www.linkedin.com/in/sakshi2711 - Website: https://www.mypmpath.com/ --- Source: https://flows.cv/sakshigupta JSON Resume: https://flows.cv/sakshigupta/resume.json Last updated: 2026-04-07