# Salah E. > Product Designer Lead Location: San Francisco Bay Area, United States Profile: https://flows.cv/salah I am a creative UX designer with experience of working on big brands, working in a fast-paced, collaborative environment. As a hands-on individual who isn’t afraid of a pen and paper, I work through the full UX lifecycle from research to design and testing utilizing all elements of a user-centered design process to create innovative cross-platform experiences. UX research, Collaboration, Wireframing, and UI prototyping, UX writing, Visual communication, User empathy, Interaction design, Coding, Analytics, Communication skills, presentations, layout conceptual ## Work Experience ### Product Designer Lead | Mobile @ JPMorgan Chase & Co. Jan 2019 – Present | San Francisco Bay Area Mobile Squad - Helping to set the direction, vision, and methodology for a growing team in our SF studio and set the bar for quality by example, with energy and passion. Strong point of view on design, hands-on creation of experiences, developing strategies for implementation within a complex ecosystem and building meaningful relationships within the organization. A user-centric approach, while providing simple, fun and innovatively enriching mobile experiences for our customers. I am working in a fast-paced environment alongside our design systems, graphics, architecture, product and engineering teams to deliver new experiences through effective artefacts (from Customer Journeys & Ecosystem Maps to Participatory Design Prototypes & Wireframes). A balanced understanding of strategy, research, interaction and visual design is a must for the role. Customer experience advocate and leader, excited about our customer’s lives through simple, intelligent and enriching products and experiences. ### Product Designer & Service Designer (Strategic Initiatives) ( Contract ) @ Lloyds Banking Group Jan 2018 – Jan 2019 | London, United Kingdom Bulding chatbot & Conversation designer. Mobile app ( payment squad ) UX designer. Running user testing session to validate concepts. Understand the service related problems/challenges of customers and end-users Solve problems with natural innovative and analytical skills. Work with customers, business stakeholders and staff to develop customer and business centric concepts. Produce a range of service design deliverables for different touch points. Run creative workshops. Take responsibility for overall quality of service design projects. Develop and publish viewpoints via internal and external channels. Work together with team members and on an individual level. Communicate the fundamental concepts of service design to key stakeholders. ### Product Designer (Contract) Chatbot AI & Machine Learning @ Lloyds Banking Group Jan 2018 – Jan 2019 | London, United Kingdom -Chatbot AI Natural human interfaces and interaction design for Artificial Intelligence. -Payment system - Advanced UX design. -Combining design thinking with AI can open up new opportunities for applications, and new ways to help users. - Design research and best practice design thinking for emerging technologies - Mapping workflows -Investigating and mapping creative/design and visual graphics workflows - Features and UX backlog creation - Artificial Intelligence powered systems research - Defining use cases and scenario testing - Ground-up user behaviour gathering - Maintaining a consistent focus on exceptional user experience design - Developing wireframes to effectively communicate interaction and design ideas - Proposing creative concepts that align with with user, product and client aims - Designing for desktop, tablet and mobile devices and assisting developers in their execution ### Product Designer ( Contract) Interaction designer @ John Lewis Partnership Jan 2016 – Jan 2018 | Bracknell South, Berkshire, United Kingdom Key Responsibilities UI / UX Designer - Retail & eCommerce Deliver a UI/UX vision that is aligned with the Waitrose roadmap, propose plans for evolutionary and iterative update visual brand and assets. Navigate a fast paced Agile environment . Key functions practiced in this role: - Visual Design for responsive websites and mobile applications -Create customer journey mapping and Prototypes wireframes. - Working with product owner and PA to deliver solutions - User testing session - UI/UX advocate on the company's internal and external projects - Interacting with development teams under Agile environment - Giving and getting Feedback from the Team ### Product Designer @ Sky Jan 2013 – Jan 2016 | Osterley, London •Provide creative designs, as directed, across projects from concept through to completion on multiple platforms, online, iPad, mobile and TV. ( Apple TV, Roku TV, SKY TV Q, Amazon TV ) •Provide direction to Junior Designers and where design crosses over to broadcast. •Work as a part of multi-disciplinary team •Collaborate with a broad range of stakeholders •Understand the outcomes required from an initial briefing, develop design concepts under direction, that seek to understand the needs of the business and customers •Learn about and promote use of the established brand identity and design values of Sky News •Support the art director and creative director to develop concepts for presentation to stakeholders •Practice quality control over concepts and projects •Demonstrate a good understanding of social trends and how to effectively integrate them into design solutions •Understand usability and navigation issues and integrate these into overall design concepts •Collaborate with technology experts throughout the project phases Produce new graphics, illustrations and animations for multi-platform projects according to design briefs •Act as an ambassador for the digital team •Understand business objectives/requirements •Keep abreast of emerging technologies and develop an awareness of new trends ### Senior Interaction Designer ( UX/UI) @ GradWeb Jan 2009 – Jan 2013 ( Marketing Department ) Designing for mobile apps ( iOS & Android ) ( online products, create wireframes, flows and user testing to support web responsive applications, improve the user interface using users insight with the aim of increasing clients, also create materials such Flash presentations using action script. ### Senior Creative Web Designer @ Connexion Ltd Jan 2007 – Jan 2009 • Designing and Developing Websites • Ensure quality control for web and graphic services. • Graphic Designer (Printing, brochures, Desktop Publisher ) • Animation Designer (Web publishing and Multimedia CDs, Flash Intro, ADV banners) • Web Developer (HTML, CSS Hand Coding and using Java Script) ### Senior Web Designer @ Forcepoint Jan 2006 – Jan 2006 | Reading, Berkshire (Formerly SurfControl) Designing and Developing Website Graphic Designer (Printing, brochures, Desktop Publisher ) Animation Designer (Web publishing and Multimedia CDs, Flash Intro, ADV banners) ### Creative Web Designer ( Contract ) @ yellowpages Jan 2006 – Jan 2006 | Reading, United Kingdom Creative interaction Web Designer (Designing Website Interface, and Internal pages) Graphic Designer, Animation Designer (Web publishing and Multimedia CDs, Flash Intro, ADV banners) Web Developer (HTML, CSS Hand Coding and using Java Script) ### Creative designer @ Sesmedia Jan 2005 – Jan 2006 | Paris Area, France • Designing and Developing Websites • Ensure quality control for web and graphic services. • Dealing with Client Demands • Graphic Designer (Printing, brochures, Desktop Publisher ) • Animation Designer (Web publishing and Multimedia CDs, Flash Intro, ADV banners) • Web Developer (HTML, CSS Hand Coding and using Java Script) ### Creative Web Designer @ Global Technologies Online (GTO) Jan 2005 – Jan 2005 | Cairo • Designing Website Interface) • Web sites Manager ( structure of the website ) • Graphic (Printing , Desktop Publisher , Posters , Business cards) • Animation (Web publishing and Multimedia CDs, Flash Intro, ADV banners ) • Developing (Hand Coding HTML and using Java Script ### Web Designer @ Mardini Information Technology Jan 2003 – Jan 2005 | Stockholm, Sweden • Web Designing , Software interface Designing • Printing , Posters, Business Card , Magazine interface • Ensure staffs are aware of the company quality policy and objectives. • Ensuring full supervision of operations. • Follow up on the implementation of routine tasks and special Assignments. • Issuing proper scheduling of staff shifts. • Coordinate with the marketing department. ### Creative Visual Designer @ Insight Jan 2001 – Jan 2003 | Creative Designer Web Designer. (Web Publishing, Designing Website Interface) Graphic Designer. (Printing, Posters, Business Card, Magazine interface) Animation Designer. (Web publishing and Multimedia CDs, Flash Intro, ADV banners) ## Education ### Bachelor's degree in Computer Science University of the District of Columbia ## Contact & Social - LinkedIn: https://linkedin.com/in/salahel --- Source: https://flows.cv/salah JSON Resume: https://flows.cv/salah/resume.json Last updated: 2026-02-23