# Sal E.

> Product Designer

Location: Mountain View, California, United States
Profile: https://flows.cv/sale

With over 14+ years of experience in product design, I am passionate about creating intuitive and engaging user interfaces and experiences for mobile and web applications. I have a strong background in UI/UX design, product strategy, problem solving, and user research, and I enjoy working with cross-functional teams and stakeholders to deliver innovative and user-centric solutions. Currently, I am the Product Designer Lead at JPMorgan Chase & Co., where I lead the end-to-end user experience delivery for the Chase mobile app, one of the most popular and trusted banking apps in the US.

In my role as the Product Designer Lead, I am responsible for improving customer engagement and satisfaction through contextual and seamless interactions, as well as collaborating with senior digital leadership to shape the long-term strategic vision for the mobile app. I also conduct bi-weekly experiments, identify product improvement areas, measure user engagement success, and develop responsive designs for mobile and desktop platforms. Some of the projects I have worked on include designing UI/UX for Marketplace and Communities, collaborating on Groups and Communities projects, and leading mobile exploratory work for future innovations. I utilize various prototyping tools, such as Sketch, Figma, and InVision, for testing and iteration, and ensure adherence to brand guidelines and best practices. I also stay updated on industry trends and standards, and continuously seek feedback and improvement opportunities.

## Work Experience
### Product Designer @ Sesmedia
Jan 2024 – Present | San Francisco Bay Area
I work with Meta and eBay as my main clients and am currently seeking a new contract.
Working from end to end on features for B2B and B2C across web and native apps, from discovery to completion, with a strong focus on UI visual design and core emphasis on interaction and UX.

### Senior Product Designer @ eBay
Jan 2024 – Jan 2025 | Mountain View, California, United States
• Designed end-to-end seller experience for eBay Live
• Built tools for auctions, and shopping live-streams
• Led design for educational hub and seller help center
• Worked closely with engineers to ship fast, scalable
solutions
• Designed AI auto-reply feature for support chat
• Designed seller-focused features for eBay Live to
enhance the end-to-end seller experience.

### Product Designer @ Meta
Jan 2023 – Jan 2024 | Menlo Park, California, United States
Product Designer at Instagram focusing on aligning the web experience with the mobile app.
Key Role: Implement experiments to optimize user interactions and increase engagement.
Drive Growth: Enhance user experience and expand user base through data-driven design.
Skills: Expert in UX/UI design, responsive design, and prototyping tools.

### Product Designer @ Best Buy
Jan 2022 – Jan 2023 | California, United States
• Designed UI/UX for BestBuy's self-service mobile app
• Conducted user research and optimized features
• Collaborated with cross-functional teams
• Developed design assets and interactive prototypes
• Maintained design consistency and accessibility standards
• Analyzed app performance metrics for continuous
improvement
• Participated in design critiques and team meetings
• Utilized prototyping tools for user testing and stakeholders
• Ensured adherence to best practices and brand guidelines

### Product Designer @ Meta
Jan 2020 – Jan 2022 | Menlo Park, California, United States
• Designed UI/UX for Marketplace and Communities
• Conducted bi-weekly experiments
• Identified product improvement areas
• Measured user engagement success
• Collaborated on Groups and Communities projects
• Analyzed user feedback for design iterations
• Developed responsive designs for mobile and desktop
• Utilized prototyping tools for testing
• Ensured adherence to brand guidelines
• Stayed updated on industry trends and best practices

### Product Designer Lead @ JPMorgan Chase & Co.
Jan 2019 – Jan 2020 | San Francisco Bay Area
•Lead end to end user experience delivery for Chase mobile App by improving customer's engagement through intuitive and contextual interactions
•Mobile design iterations and delivery of existing and new mobile App features
• Lead Mobile exploratory work for future innovations.
• Collaborates with senior digital leadership to shape long-term strategic vision

### PRODUCT DESIGNER LEAD UI/UX @ Lloyds Banking Group
Jan 2018 – Jan 2019 | London, England, United Kingdom
• Building chatbot & Conversation designer
• Mobile app (payment squad) UX designer
• Running user testing session to validate concepts
• Understand the service related problems/challenges of
customers and end-users
• Solve problems with natural innovative and analytical skills
• Work with customers, business stakeholders and staff to
develop customer and business centric concepts.
• Produce a range of service design deliverables for different
touch points

### Product Designer @ Waitrose & Partners
Jan 2016 – Jan 2018 | London, England, United Kingdom
• Improve design for the grocery website and native apps
• Enhance grocery checkout/payment system
• Streamline delivery booking process
• Optimize search and browser functions
• Develop responsive websites and native mobile apps
• Create customer journey maps
• Build prototypes and wireframes for website and native apps

### Interaction Designer @ Sky News
Jan 2013 – Jan 2016 | London, England, United Kingdom
• Created news and data visualizations for Sky News
• Developed interactive news experiences
• Won two global awards from D&AD and B2B
• Leveraged B2B and enterprise experience
• Collaborated with cross-functional teams
• Designed UI/UX for broadcasting and TV applications
• Analyzed data for accurate visual representation
• Ensured visualizations adhered to brand guidelines

### Senior Product Designer @ GradWeb
Jan 2009 – Jan 2014 | Newbury, England, United Kingdom
• (Marketing Department) Designing for Web &
mobile apps (iOS & Android) and digital products
• Improve the user interface using users' insight
with the aim of increasing clients, also create
materials such as video presentations using
action script

### Visual Designer @ Connexion Ltd
Jan 2007 – Jan 2009 | London Area, United Kingdom
• Designing and Developing Websites
• Ensure quality control for web and graphic services.
• Graphic Designer (Printing, brochures, Desktop Publisher )
• Animation Designer (Web publishing and Multimedia CDs, Flash Intro, ADV banners)
• Web Developer (HTML, CSS Hand Coding and using Java Script)


## Education
### Bachelor's degree in Computer Science
University of the District of Columbia


## Contact & Social
- LinkedIn: https://linkedin.com/in/sal-e-3593721b3

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Source: https://flows.cv/sale
JSON Resume: https://flows.cv/sale/resume.json
Last updated: 2026-04-05