 Wallet, Payments, Commerce

Apple Pay Security - On-device Insight

Leadership for Women@Apple, a community which attracts, empowers and develops women at Apple, and educates all employees. Also serving as a Volunteer Champion for the Global Volunteering Program, organizing events with non-profits, and providing opportunities for volunteerism and giving back.

AWSEM is a grass roots mentoring program that was started back in 2015 with the main goal of improving the pipeline of women in engineering/technical roles. The program offers 1:1 mentorship to students as well as optional workshops and technical talks to increase their exposure to potential careers in engineering. While we started the program focusing on local students from Stanford/Berkeley, we have now expanded our outreach to multiple mentoring hubs across the US. We're currently working with >100 students from 15 different schools.

Ad fraud/Trust & Safety, Market Integrity @ Ad Platforms Engineering

• Led a team of Data Scientists, Data Engineers and MLEs to work on the fraud landscape research, build Spark ETL pipelines to conduct in-depth risk analysis for various ad placements and present the findings to senior leadership.

• Led the technical design, reviews and all stages of the development cycle of the Ad traffic fraud detection service that protects against bots and other inorganic behaviors. Identified related opportunities for $XX M+ in annual cloud cost savings.

• Managed cross-functional projects, collaborating closely with stakeholders, engineers, and product managers to ensure successful implementation and delivery of data-driven solutions.

• Provided technical leadership and guidance to the team, fostering a culture of innovation, collaboration and, and continuous learning in the domain of trust and safety.

• Leveraged expertise in analytics and ML to develop and implement effective models that tackle spamming/phishing threat vectors.

Dec 2018 - Sep 2021 Algo Engineering team @ Ad Platforms Engineering

May 2016 - Dec 2018 Apple News Ad Serving @ Ad Platforms Engineering

Feb 2016 - May 2016 Apple News NGD Algo team @ iAd Engineering