# Saloni Borar > Executive Design Leader at Salesforce Location: San Francisco, California, United States Profile: https://flows.cv/saloniborar Experienced Product Leader with a demonstrated history of working in the Enterprise Organizations. I build consensus around vision, connect it to execution, and lovingly push an organization to think holistically across all touch points. I build strong relationships across teams to lay groundwork for transformative, evidence-based experience design. Analyst, problems solver, driven by challenge, creative with endless curiosity, strives for simplicity. Areas of Focus Design Leadership/Management/Mentorship, UX/UI/, User Experience, User Interface, Interaction Design, Interaction Design, Design Strategies, User Research, Information Architecture ## Work Experience ### VP, User Experience & Product Design @ Salesforce Jan 2023 – Present ### Senior Director, User Experience & Product Design @ Salesforce Jan 2022 – Jan 2023 ### Director, User Experience and Product Design @ Salesforce Jan 2020 – Jan 2022 ### Sr Manager, Product Design @ Salesforce Jan 2019 – Jan 2019 | Burlington, Massachusetts, United States ### Lead Product Designer @ Salesforce Jan 2017 – Jan 2019 | Burlington, Massachusetts ### Senior UX/UI Designer @ Salesforce Jan 2016 – Jan 2017 | Burlington, MA Visual Designer with expertise in creating and evolving the design language for enterprise platforms. Skilled in leading visual design for individual projects and feature development, from brainstorming to creating assets and specifications. Collaborates closely with Product and UX Designers to deliver seamless user experiences, and works with front-end development teams to build effective visual design systems. Focused on maintaining design consistency and ensuring features meet customer needs. Proficient in using sketches, wireframes, mockups, and interactive prototypes to communicate design concepts. Experienced in mobile-first design strategy for enterprise products, with strong cross-functional collaboration skills. ### UX Designer @ Salesforce Jan 2015 – Jan 2016 | Burlington, MA UX Designer with expertise in product lifecycle management, collaborating with Product Management, clients, and solution partners to deliver exceptional user experiences. Skilled in transforming market trends, user needs, and workflow insights into intuitive designs. Experienced in creating storyboards, wireframes, and prototypes to communicate and validate design concepts. Strong collaborator with engineering teams to ensure technical feasibility while supporting product strategy. Proficient in applying user research and usability testing techniques to refine designs and measure success. Passionate about exploring innovative UI paradigms for online commerce. ### Adjunct Professor @ Indian Institute of Technology, Kanpur Jan 2025 – Present ### UX Design mentor @ Springboard Jan 2016 – Present ### Creative Heart / Partner @ ideaPerfect Communication Jan 2012 – Jan 2016 | Boston and Bangalore We are a full-service graphic design agency specializing in creating visually compelling and impactful designs that help brands communicate their unique stories. From logo design and brand identity to marketing materials and digital assets, we provide innovative and tailored design solutions that drive engagement and build lasting connections with audiences. Our team of experienced designers works closely with clients to understand their vision, business goals, and target audience, ensuring each project delivers on both aesthetic appeal and strategic effectiveness. We pride ourselves on delivering high-quality, on-brand designs that make a statement and elevate the visual presence of businesses across industries. Whether you're looking to refresh your brand or create a new identity, we're here to bring your ideas to life with creativity and precision. ### UX/UI Designer @ Fresh Tilled Soil Jan 2014 – Jan 2014 | Watertown, MA • Design User Interface for websites. • Conduct Usability testing, Ethnography, Contextual Inquiry and improve user experience for websites, application and mobile apps. • Provide insight and vision to the team based on understanding user needs and behaviors. • Develop user flows and Experience maps. • Apply findings from user research phase to a conceptual approach to redesign websites ( including web properties like responsive and native mobile applications). ### UX Research Associate @ User Experience Center at Bentley University Jan 2013 – Jan 2014 | Waltham, MA Experienced UX/UI Designer with a diverse portfolio across Healthcare, Insurance, Finance, and Tech sectors. Skilled in designing intuitive navigation, user flows, screens, and controls, creating interactive prototypes, and conducting usability testing to establish design patterns and style guides. I collaborate closely with client stakeholders—product managers, designers, and project managers—to gather requirements, understand business goals, and deliver solutions that align with client objectives. I specialize in redesigning corporate websites and mobile applications, focusing on user research, information architecture, wireframing, and testing. Proficient in executing both generative and evaluative research (ethnographic studies, user interviews, surveys, usability studies), I ensure design decisions are driven by user needs and pain points. My expertise includes creating testing protocols, moderating usability sessions, analyzing findings, and providing actionable recommendations to guide product/service development. ### Lead Graphic Designer @ JWT India Jan 2011 – Jan 2012 ### Art Director @ JWT India Jan 2007 – Jan 2011 ## Education ### Master of Science (MS) in Human factors and Information Design Bentley University ### MA in Creative Advertising Falmouth University ### BA in Design Wigan & Leigh College (India) Ltd. ### Bachelor of Commerce - BCom in Business/Commerce, General J. D. Birla Institute ## Contact & Social - LinkedIn: https://linkedin.com/in/saloniborar --- Source: https://flows.cv/saloniborar JSON Resume: https://flows.cv/saloniborar/resume.json Last updated: 2026-04-13