# Samantha Davis

> SEO & Digital Marketing | Software Developer | UX Professional

Location: Chapel Hill, North Carolina, United States
Profile: https://flows.cv/samanthadavis

UNC-Chapel Hill alum and digital marketing freelancer from Chapel Hill, NC, with a background in software engineering. Passionate about writing (code or prose), startups, and education. 

Website: https://cozyrank.com
GitHub: https://github.com/samanthasheadavis

## Work Experience
### SEO and Digital Marketing Consultant @ Unknown
Jan 2023 – Present | Chapel Hill, North Carolina, United States
• Led comprehensive SEO audits and strategy overhauls for clients, enhancing online visibility and engagement, and utilizing tools including Google Analytics, Google Search Console, Screaming Frog SEO Spider, and SEMRush.
• Conducted custom SEO audits focusing on Local SEO, Technical SEO, On-Page SEO, and User Experience.

### Senior Software Engineer 1 @ HubSpot
Jan 2023 – Jan 2023 | Cambridge, Massachusetts, United States
• Supported mobile engineering peers on a small agile team by developing custom React Native tools and frameworks while independently enhancing advanced JavaScript and Bash scripting skills.

### Software Engineer @ HubSpot
Jan 2021 – Jan 2023

### Software Engineer II @ EBSCO Information Services
Jan 2020 – Jan 2021 | Raleigh-Durham, North Carolina Area

### Full Stack Developer @ Get Spiffy, Inc
Jan 2018 – Jan 2020 | Raleigh-Durham, North Carolina Area
•  Part of an agile development team building the technology behind Get Spiffy's frictionless on-demand car-care service
• Stack: React Native, Redux, Ruby on Rails, AWS and PostgreSQL
•  Experience interfacing with users, company partners and other stakeholders to design and develop products from spec to production and maintenance

### Junior Software Developer @ Get Spiffy, Inc
Jan 2017 – Jan 2018 | Raleigh-Durham, North Carolina Area

### SEO Analyst @ Sprout Patterns
Jan 2015 – Jan 2016
Created and monitored Sprout’s Google Analytics and AdWords accounts, working toward goals to engage and build awareness prior to Sprout’s official launch in September, and to drive conversions after the launch

### AdCamp Participant @ Google
Jan 2015 – Jan 2015 | Ann Arbor, Michigan
• Selected from ~400 applications as one of 50 students to participate in the three-day Google AdCamp program, which provided an in-depth introduction to the company’s culture and online advertising platforms. 
• Participated in skills-based and development trainings, in addition to a team-based case competition which entailed market & consumer analysis, developing an advertising strategy, and presenting the final proposal to established Google sales leaders.

### Market Research Intern @ PRSONAS, Inc.
Jan 2015 – Jan 2015 | Durham, NC
• Conducted market research including data analysis and surveys to identify potential markets and revenue for Prsonas self-service digital personalities.

### Marketing Intern @ UNC Kenan-Flagler Executive MBA Programs
Jan 2014 – Jan 2015 | Chapel Hill, NC
• Assisted students and handled administrative duties such as preparing student materials and filing documents
• Tracked and analyzed marketing campaigns using Excel, PowerPoint and Google Analytics to   recommend future allocation
• Proofread, edited and updated website and email content using Sitecore and HubSpot

### Communications and Outreach Intern @ Paws4ever Animal Shelter
Jan 2014 – Jan 2014 | Mebane, NC
• Wrote, designed and edited two monthly e-newsletters
• Managed social media presence resulting in a 20% increase in Facebook ‘likes’ and a 35% increase in page shares compared to the same period the previous year
• Organized and directed volunteers at adoption and other Paws4ever events

### AdWords Campaign Manager @ Spoonflower
Jan 2013 – Jan 2014 | Durham, NC
• Managed Spoonflower’s AdWords campaigns with a goal of increased conversions, and succeeded in fielding an average of $1,130 worth of conversions per week from ad traffic
• Completed personal projects including campaign experiments, seasonal campaigns and dynamic   campaigns
• Worked with Google AdWords strategists to optimize campaigns, solve problems and stay up to date with AdWords policies

### Marketing Intern @ Spoonflower
Jan 2013 – Jan 2013 | Durham, NC
• Created and managed Google AdWords ad campaigns
• Accomplished goal of engaging new audiences, fielding 87% of new visits to the website via AdWords ads
• Collaborated with the marketing team to produce promotional videos, posts and newsletters

### Camp Counselor @ Blue Skies of Mapleview LLC
Jan 2005 – Jan 2011 | Hillsborough, NC

### Fabric Pack/Ship Assistant @ Spoonflower
Jan 2010 – Jan 2010 | Durham, NC
● Helped to organize, pack and ship custom fabric orders
● Utilized the Spoonflower online database in order to customize orders, organize shipping receipts and print out order forms


## Education
### Bachelor of Arts (B.A.) in Communication and Media Studies
The University of North Carolina at Chapel Hill
Jan 2012 – Jan 2016

### Front End Engineering
The Iron Yard
Jan 2016 – Jan 2016


## Contact & Social
- LinkedIn: https://linkedin.com/in/samantha-shea-davis
- GitHub: https://github.com/samanthasheadavis

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Source: https://flows.cv/samanthadavis
JSON Resume: https://flows.cv/samanthadavis/resume.json
Last updated: 2026-03-22