Championed a user-centered design culture, fostering collaboration with cross-functional

partners to propose innovative ideas and strategies.

Mentored and coached product designers, emphasizing skill development and leadership

growth, resulting in the elevation of lead ICs and the nurturing of leadership capability.

Implemented design guidelines, best practices, and processes to enhance

operational efficiency and accountability across the organization.

Collaborated closely with cross-functional partners, including Directors of Product and

Development, Head of Merchandising, and Creative Directors, to deliver

end-to-end product experiences and features.

Led hiring efforts for national and international teams, contributing to the expansion and

diversification of the design organization.

Collaborated with and played a key role in leading a combined team of UX researchers and

Product Designers.

Accomplishments:

• Received the first 2022 Founders Award for "Strive for Excellence" at the company

• Scaled team from 7 to 12 (helped build Shanghai team)

• Promoted 4x in 3 years (Sr. Product Designer, Lead Product Designer, Manager, Sr. Manager)

• Achieved 1.0 OKR scores on 8 of 9 company-level OKRs: including a $17.6M annual

projection from the launch of Guest Checkout and a 29.1% increase in conversion

(projected $5 revenue) from Search Bar Optimizations.

Owned end-to-end product experiences across B2C desktop, iOS/Android mobile apps, and the design system, ensuring usability and consistency.

Achieved company-level OKRs by driving measurable product impact through design leadership—delivering $17.6M annual revenue from Guest Checkout and a 29.1% conversion lift from Search Bar optimization.

Scaled design team from 7 to 12 across US and Shanghai, leading hiring, onboarding, and mentorship programs.

Embedded user research into the design process through usability tests, qual/quant analysis, and data synthesis, building confidence in design directions.

Mentored 3 high-performing designers, eventually grew my management to 6 designers.

Advocated for and established the Design System, driving operational efficiency and cross-team consistency.

Key Impact: Demonstrated design’s business impact with multimillion-dollar revenue growth, while scaling and professionalizing a high-performing international UX team.