Westwolfcreative.com

Independent design consultancy focused on full-service product design, from brand and UX strategy to interface execution and systems design. I partner with startups and enterprise teams to ship high-impact work across crypto, fintech, health tech, AI, home automation, and B2B SaaS.

I lead projects from end to end, encompassing design strategy, product scoping, stakeholder collaboration, and day-to-day project management. I regularly manage subcontractors and source specialized creative talent to match project needs and timelines.

Selected Projects:

Robinhood Crypto: UX/UI for U.S. crypto trading experience

Dock.Health: AI-integrated product design and visual refresh for care coordination SaaS

Hourglass: Product design for restaking rewards and boost mechanisms in the DeFi space

Coinbase: UX design for Help Center redesign and internal investigation tooling

Kojo: Visual and marketing design for materials procurement platform

Hemlane: Core UX and product design for property management platform

Affinity.co: Brand and visual design for relationship intelligence CRM

Salus (EU/US): UX/UI for smart home automation app redesign

JustAnswer: Chatbot interface and UX improvements for user support

TechCrunch: Event brand and logo design

AmbientWeather.net: Community public interface and social feeds connecting stations and data publicly

ADT: Responsive web redesign for home security leader

Boston Children’s Hospital: Predictive dashboard design for admissions analytics

Web3 governance platform powering DAOs like Optimism, Uniswap, and ENS.

Led end-to-end product design for core governance features, including delegation, custom voting types, airdrop claims, and proposal creation with complex token transactions.

Led a full product redesign and responsive design system to enable white-labeled, modular governance flows branded per DAO across proposal, delegation, and voting interfaces.

Reported to the CTO and helped shape the product roadmap through collaboration with top DAOs and partners like LayerZero, defining new governance capabilities such as seamless cross-chain voting tailored to real-world DAO operations.

Leading NFT marketplace spanning trading, gaming, rewards, and minting experiences

Scaled the design function from a solo role to a team of 5+, owning hiring, mentorship, and team operations during a period of hypergrowth.

Led end-to-end product design across all core surfaces, including advanced trading, Launchpad, minting flows, analytics, and rewards systems.

Built and scaled a design system to accelerate shipping and ensure consistency across rapidly evolving product verticals.

Reported to the CTO and partnered with product and engineering leads to shape roadmap priorities, architecture decisions, and launch sequencing.

Navigated a fast-moving, reactive market—bringing clarity and executional focus to a volatile, high-stakes environment.

Led designs supporting hedge funds, market makers, and asset managers with sophisticated tools for crypto execution and compliance.

Drove design for portfolio management, trade placement, and execution workflows tailored to high-value institutional clients navigating complex crypto markets.

Partnered with product and engineering to launch institutional-grade trading features, enhancing performance, reliability, and client confidence.

Shaped design strategy and team rituals as the product matured and integrated with broader Coinbase offerings

Acted as design lead in cross-functional working groups to prioritize the roadmap, streamline decision-making, and ensure client-centric outcomes.

Mentored mid and junior designers; fostered a strong design culture rooted in strategic thinking and craft