# Samantha Lopez > Head of Product Design | Design Leadership | Scaling Teams & Systems Location: San Francisco, California, United States Profile: https://flows.cv/samanthalopez I’m a hands-on design leader with 17 years of experience across UX, product, and visual design, currently targeting roles in fintech, crypto, web3, and health tech. I thrive in environments where design is unified with product strategy and plays a meaningful role in shaping the roadmap. I lead teams through the full design lifecycle, partnering with product, engineering, and marketing to ship intuitive, scalable, cross-platform experiences. I’ve built and managed high-performing design teams, implemented design systems, and introduced processes that enable teams to move faster without compromising quality. I’ve also developed structured approaches for hiring and evaluating design talent, and know how to connect design to business goals and communicate value clearly with leadership. I bring strong product thinking and a collaborative approach to cross-functional work. I stay aligned with OKRs, partner closely with user research, and lead proof-of-concepts to explore growth opportunities and inform roadmap priorities. I’ve coached designers into their next roles and helped build team cultures where people feel included, supported, and excited to contribute. I believe diverse teams generate the best ideas—and I try to make sure we have a little fun along the way, too. ## Work Experience ### Product Design | UX/UI | Owner @ West Wolf Creative Jan 2016 – Present | San Francisco Westwolfcreative.com Independent design consultancy focused on full-service product design, from brand and UX strategy to interface execution and systems design. I partner with startups and enterprise teams to ship high-impact work across crypto, fintech, health tech, AI, home automation, and B2B SaaS. I lead projects from end to end, encompassing design strategy, product scoping, stakeholder collaboration, and day-to-day project management. I regularly manage subcontractors and source specialized creative talent to match project needs and timelines. Selected Projects: Robinhood Crypto: UX/UI for U.S. crypto trading experience Dock.Health: AI-integrated product design and visual refresh for care coordination SaaS Hourglass: Product design for restaking rewards and boost mechanisms in the DeFi space Coinbase: UX design for Help Center redesign and internal investigation tooling Kojo: Visual and marketing design for materials procurement platform Hemlane: Core UX and product design for property management platform Affinity.co: Brand and visual design for relationship intelligence CRM Salus (EU/US): UX/UI for smart home automation app redesign JustAnswer: Chatbot interface and UX improvements for user support TechCrunch: Event brand and logo design AmbientWeather.net: Community public interface and social feeds connecting stations and data publicly ADT: Responsive web redesign for home security leader Boston Children’s Hospital: Predictive dashboard design for admissions analytics ### Head of Design @ Agora Jan 2024 – Jan 2025 | San Francisco Bay Area Web3 governance platform powering DAOs like Optimism, Uniswap, and ENS.

 Led end-to-end product design for core governance features, including delegation, custom voting types, airdrop claims, and proposal creation with complex token transactions.

 Led a full product redesign and responsive design system to enable white-labeled, modular governance flows branded per DAO across proposal, delegation, and voting interfaces.

 Reported to the CTO and helped shape the product roadmap through collaboration with top DAOs and partners like LayerZero, defining new governance capabilities such as seamless cross-chain voting tailored to real-world DAO operations. ### Head of Design @ Magic Eden Jan 2022 – Jan 2023 | San Francisco, California, United States Leading NFT marketplace spanning trading, gaming, rewards, and minting experiences Scaled the design function from a solo role to a team of 5+, owning hiring, mentorship, and team operations during a period of hypergrowth. Led end-to-end product design across all core surfaces, including advanced trading, Launchpad, minting flows, analytics, and rewards systems. Built and scaled a design system to accelerate shipping and ensure consistency across rapidly evolving product verticals. Reported to the CTO and partnered with product and engineering leads to shape roadmap priorities, architecture decisions, and launch sequencing. Navigated a fast-moving, reactive market—bringing clarity and executional focus to a volatile, high-stakes environment. ### Product Design Manager - Prime Institutions & Investments @ Coinbase Jan 2020 – Jan 2022 | San Francisco Bay Area Led designs supporting hedge funds, market makers, and asset managers with sophisticated tools for crypto execution and compliance. Drove design for portfolio management, trade placement, and execution workflows tailored to high-value institutional clients navigating complex crypto markets. Partnered with product and engineering to launch institutional-grade trading features, enhancing performance, reliability, and client confidence. Shaped design strategy and team rituals as the product matured and integrated with broader Coinbase offerings Acted as design lead in cross-functional working groups to prioritize the roadmap, streamline decision-making, and ensure client-centric outcomes. Mentored mid and junior designers; fostered a strong design culture rooted in strategic thinking and craft ### Sr. Product Designer @ Coinbase Jan 2019 – Jan 2020 ### Sr. Visual Designer @ Prosper Marketplace Jan 2015 – Jan 2016 | San Francisco First hire on the internal creative team, responsible for building the company’s brand foundation and scaling visual design across marketing, web, and print. Led the creation of Prosper’s first comprehensive style guide and rebrand initiative, unifying design across all touchpoints. Partnered closely with the President and Head of PR to craft visual content for high-visibility media campaigns, press releases, and investor-facing conferences. ### Product Management Consultant @ Dolls Kill Jan 2015 – Jan 2016 | San Francisco, California, United States Brought on to lead cross-functional product initiatives, coordinating with internal and external engineering teams, organizing sprint planning, and ensuring alignment across marketing, design, and dev for key e-commerce projects. ### Art Director @ Dolls Kill Jan 2014 – Jan 2015 | San Francisco As Art Director at Dolls Kill, I led the end-to-end design of web, mobile, and app experiences during a phase of rapid brand growth. bringing responsive improvements and UX enhancements to core shopping and conversion flows. I drove high-volume creative execution across seasonal campaigns, homepage takeovers, and product launches, collaborating closely with internal and offshore engineering teams. From wireframes to final UI and redlines, I managed the entire design pipeline, applied analytics, A/B testing, and user research to improve performance and user engagement. ### Art Director @ Swirl Jan 2012 – Jan 2014 Performed lead role in creating integrated campaigns and developed brand identities. Concepted and designed for web, mobile, print, and social media. Provided art direction for photo and video shoots. Supervised and directed teams of junior designers and freelancers. Managed project timelines. Presented concepts and creative to clients. ### Graphic Designer @ Swirl Jan 2010 – Jan 2012 | San Francisco Created integrated campaigns and brand identities. Concepted and designed for web, mobile, print, and social media. Provided art direction for photo and video shoots. Supervised and directed teams of junior designers and freelancers. Managed project timelines. Presented concepts and creative to clients. ### Photographer @ Monster Cable Products Jan 2008 – Jan 2010 Photographed, edited and retouched product images for packaging, e-commerce, and marketing materials. Managed studio schedules and shot lists. Initiated use of Cumulus online asset library for domestic and global teams to access all imagery. ### Photographer @ Gap Inc. Jan 2006 – Jan 2008 Oversaw the daily photography and retouching workflow for all product imagery, ensuring consistent quality and brand alignment. Trained and managed photo assistants and freelance contributors across photography, retouching, and color correction standards. Developed brand style guides, training materials, and presentations for quarterly reviews. Also managed studio scheduling, equipment purchases, and maintenance to support smooth operations. ## Education ### Bachelor of Fine Art in Photography The Ohio State University Jan 2002 – Jan 2005 ### Photography Foundation Art Institute of Boston, at Lesley University Jan 2001 – Jan 2002 ## Contact & Social - LinkedIn: https://www.linkedin.com/in/samlopez17 - Website: http://www.westwolfcreative.com --- Source: https://flows.cv/samanthalopez JSON Resume: https://flows.cv/samanthalopez/resume.json Last updated: 2026-04-07