• Developed a custom client initiative, creating a secure promo code system that generated $150K+ in monthly recurring revenue.

• Led the transition from a legacy payment system to Stripe’s PaymentIntent API, ensuring zero downtime and future-proofed the platform. Managed 97% of total sales revenue, significantly improving reliability and scalability.

• Owned the architecture and migration to a CMS-driven eCommerce platform with Storyblok and Nuxt, enabling a 5-person marketing team to self-manage content. Migrated 40+ pages and 100+ product listings, cutting update time by 4× and accelerating campaign launches.

• Served as lead engineer for the growth team, implementing GrowthBook as the A/B testing framework, optimizing experiments, and driving a 45% revenue increase in one year.

• Scaled and maintained the UI design system with Storybook, standardizing 40+ components to improve quality, consistency, and efficiency, reducing UI defects and dev time.

• Integrated Apple and Google Pay, increasing conversion by 8%.

• Led frontend migration from JavaScript to TypeScript, updating 4,500+ lines of code, significantly reducing runtime errors and improving developer efficiency.

• Automated CI/CD for the payment gateway with GitHub Actions, improving deployment reliability and cutting manual deployment time by 65%.

• Led greenfield project for the customer dashboard app, reducing customer support labor costs by 49%.

• Worked cross-functionally with marketing, design, and engineering teams to refine frontend components, improving UX and brand consistency.

• Managed all tech packs and BOMs through the company's PLM system.

• Oversaw the design process; created sketches and included measurements and design detail specifications in all tech packs.

• Coordinated with Sales Director to finalize collection and wholesale costs in preparation for market week.

• Managed seasonal fabric buying and development; coordinated the allocation of yardages for sampling amongst overseas factories.

• Designed and developed eveningwear collections alongside Creative Director for all monthly deliveries along with executing exclusive styles for department store buyers.

• In charge of all fabric lab-dips and strike-off approvals.