# Samarth "Sam" P. > Senior Product Designer at Twilio Location: San Francisco, California, United States Profile: https://flows.cv/samarthsamp Portfolio: samarthpuri.github.io I am a full stack product designer, with experience working on multi-dimensional, cross-functional teams to design lovable products that work at scale. I come with a unique skill set of research, design, & coding that enables me to create highly functional designs and prototypes that align well with research/eng team, thus speeding up the product life cycle. ## Work Experience ### Senior Product Designer @ Twilio Jan 2024 – Present Defining long term Email platform design strategy for consolidation. Designed unified IAM with gradual account linking, navigating complex information architecture across authentication, permissions, and multi tenant account structures. Led SendGrid developer experience onboarding redesign by front loading technical complexity while deferring cognitive complexity. Significantly reduced time to activation before hitting dashboard and increased upgrade conversion. Philosophy now guides DX onboarding across product domains Led RCS and Apple Business Messages 0 to 1 launch using a single API design abstraction with automatic channel fallback. Developers configure intent; platform selects channels without code changes. Established "zero code change expansion" as a core platform design principle. Scaled to high volume production usage Contributed dozens of patterns to the Paste design systems including a split screen wizard adopted across multiple teams for complex configuration flows. Drove accessibility standards across contributed components. Mentored junior designers through promotion. ### Product Designer @ Twilio Jan 2023 – Jan 2024 Designed human in the loop AI system for ambiguous telecom routing decisions, establishing a framework for escalating non deterministic outcomes to human operators. Built internal tooling dashboards with data visualization that unified workflows across 200+ ops and engineering users, replacing fragmented processes with shared abstractions for route evaluation, override decisions, and escalation management. Delivered measurable cost savings and powered a significant share of new route production. Designed content template builder for composing rich media, carousels, quick replies, and interactive elements across Apple Business Messages, RCS, and WhatsApp, Facebook Messenger for business, MMS with graceful fallback degradation. Ensured accessibility across interactive components and channel specific constraints. ### Product Designer @ Twilio Jan 2022 – Jan 2023 | Denver Metropolitan Area Redesigned Twilio Verify onboarding, simplifying OTP complexity for B2B and B2B2C developer tools while preserving security controls. Shipped regional fraud protection balancing security strictness with developer flexibility. Designed and launched zero to one Twilio Lookup sandbox enabling developers to test number validation, line type detection, carrier lookup, SIM swap signals, and fraud risk scoring without production setup ### Graduate Student Instructor @ University of Michigan Jan 2020 – Jan 2021 | Ann Arbor, Michigan, United States Constructed lessons according to dynamic interests, as well as providing academic support and instructions to 200 students. ### UX Researcher @ University of Michigan Jan 2020 – Jan 2020 | Ann Arbor, Michigan, United States Conducted 20+ semi-structured virtual interviews and surveyed 100+ participants, in addition to analyzing data through qualitative coding for understanding mental health coping mechanisms during the pandemic. ### Product Designer @ Twilio Jan 2021 – Jan 2021 Team: Email API Collaborated with product management to solve developer pain points on SendGrid’s SSO by scoping and designing solutions iteratively. Coordinated need-gathering and concept-testing sessions with engineers. 1 of 3 of the first Product Designer Interns hired. ### Product Designer @ Stealth Startup Jan 2020 – Jan 2020 ### UX Researcher @ University of Arizona Jan 2018 – Jan 2019 | Tucson, Arizona, United States Analyzed user interactions on virtual objects linked with physical real-world extensions through mixed methodology techniques. ### Summer Intern @ EY Jan 2015 – Jan 2015 | Kuwait CIty, Kuwait ### Summer Intern @ National Bank of Kuwait Jan 2013 – Jan 2013 | Kuwait ## Education ### Master of Science - MS in Information, Human-Computer Interaction University of Michigan ### Bachelor of Science - BS in Information Science/Studies University of Arizona ## Contact & Social - LinkedIn: https://linkedin.com/in/samarth-puri - Portfolio: https://samarthpuri.github.io/?utm_source=linkedin&utm_medium=linkedin&utm_campaign=linkedin --- Source: https://flows.cv/samarthsamp JSON Resume: https://flows.cv/samarthsamp/resume.json Last updated: 2026-04-13