Visual design systems, brand identity, packaging, lettering, typography, etc.

Leading brand & packaging experiences alongside a highly collaborative, cross-disciplinary, creative group of awesome people.

Brand keeper & systems thinker. Managed cross-functional work streams, creative teams, and brand portfolios. Married the functional with the aesthetic while leading brand design & product packaging within a highly regulated industry.

Brand design and product packaging lead. Regulatory design problem solver, with a great ability to fit a lot of tiny text in a small amount of space while remaining on brand and in compliance with state regulations. Created design systems that paved the way to building the in-house brand family.