• - Set product design and content strategy for the Growth and Identity spaces

• - Focus on experiences for discovery, acquisition, retention, account management, and identity

• - Partner with Product, Engineering, Brand, Marketing, Programming, Data Science, Customer Support, Legal, and other functional partners to build amazing experiences and deliver optimal business outcomes

• - Proven ability to drive impact across multiple cross-product initiatives with a complex group of stakeholders

• - Experiment through A/B testing and “launch and learn” alongside qualitative research to achieve the best possible product and user outcome

• - Reinvigorated the team culture, alignment to goals, collaboration model with other teams, and visibility within the org

• - Led the Organic Growth Design team, expanding it from 4 to 19 remote designers, including 2 managers

• - Spearheaded design strategy for significant initiatives such as Netflix’s first Ads plan and Account Sharing

• - Significantly contributed to high-priority initiatives aligned with the organization's key product objectives

• - Expertly balanced business goals with consumer needs

• - Contributed to a revenue increase of over $2B and subscriber growth of over 100M

• - Built and led a team of remote Product Designers focused on continually elevating the design direction and product quality while successfully delivering on business goals

• - Experimented through A/B testing and “launch and learn” market-based approach alongside qualitative research to achieve the best possible product outcome

• - Collaborated with all levels of the organization, including C-level executives

• - Partnered with cross-functional partners to define key results and impactful features

• - Champion of the Growth Design System with accessibility considerations

• - Instituted and reinvigorated design practices that substantially impacted how we worked and what we delivered, such as end-to-end stories and design QA

• - Proven track record of using UX to influence strategic decision making, communicate strategic concepts, and facilitate the creation of outstanding solutions

• - Led the Growth Design team

• - Expanded the team from 3 to 7, enhancing their skills to balance data, business goals, and the user experience

• - Developed team goals, processes, and norms with cross-functional peers, ensuring efficient and effective operations, including revamping the hiring and onboarding practices

• - Designed both logged-in and logged-out product spaces

• - Used A/B experimentation alongside qualitative research to achieve the best possible product outcome

• - Led a team of 4 UX designers, unifying the team and streamlining cross-functional relationships

• - Created an end-to-end customer-focused story to support leadership’s product vision

• - Improved the digital and non-digital experience for patients and providers

• - Led UX research, patient communication enhancements, and user-centered design practices

• - Enhanced the corporate website, genetic result reports, pricing experience, and other strategic initiatives