# Sam Colley

> Senior Director of Design | Experienced Design Leader | SiriusXM | Formerly @ Netflix, Coursera, PayPal, Siemens

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/samcolley

** Business-minded Design Leader | Design and Product Strategy | Team Builder **

With over 20 years of experience in Product Design and Design leadership, I specialize in crafting high-impact user experiences that drive business growth. I have a deep understanding of user-centered design principles and a track record of leading high-performing teams that balance qualitative research and data-driven insights to create meaningful, user-friendly solutions.

I believe that great design happens when teams feel safe, empowered, and inspired to learn from one another. I focus on building and nurturing healthy, trust-based teams where designers can grow, collaborate openly, and do their best work. Creating an environment where curiosity, feedback, and continuous learning thrive is core to my leadership philosophy.

As a collaborative leader, I thrive in cross-functional environments—partnering with Product, Marketing, Engineering, Data Science, User Research, and Legal—to develop strategies, roadmaps, and operational habits that fuel innovation and scale.

My expertise spans both consumer and enterprise design, having spent 12+ years in each domain, working with startups and global corporations alike. I’m passionate about fostering inclusive, high-impact design cultures, where creativity and strategy converge to shape the future of digital experiences.

Let’s connect and build something great together.

## Work Experience
### Head of Growth Design @ SiriusXM
Jan 2024 – Present
-- Set product design and content strategy for the Growth and Identity spaces

-- Focus on experiences for discovery, acquisition, retention, account management, and identity

-- Partner with Product, Engineering, Brand, Marketing, Programming, Data Science, Customer Support, Legal, and other functional partners to build amazing experiences and deliver optimal business outcomes

-- Proven ability to drive impact across multiple cross-product initiatives with a complex group of stakeholders

-- Experiment through A/B testing and “launch and learn” alongside qualitative research to achieve the best possible product and user outcome

-- Reinvigorated the team culture, alignment to goals, collaboration model with other teams, and visibility within the org

### Head of Organic Growth Design @ Netflix
Jan 2019 – Jan 2024 | San Francisco Bay Area
-- Led the Organic Growth Design team, expanding it from 4 to 19 remote designers, including 2 managers

-- Spearheaded design strategy for significant initiatives such as Netflix’s first Ads plan and Account Sharing

-- Significantly contributed to high-priority initiatives aligned with the organization's key product objectives

-- Expertly balanced business goals with consumer needs

-- Contributed to a revenue increase of over $2B and subscriber growth of over 100M

-- Built and led a team of remote Product Designers focused on continually elevating the design direction and product quality while successfully delivering on business goals

-- Experimented through A/B testing and “launch and learn” market-based approach alongside qualitative research to achieve the best possible product outcome

-- Collaborated with all levels of the organization, including C-level executives

-- Partnered with cross-functional partners to define key results and impactful features 

-- Champion of the Growth Design System with accessibility considerations

-- Instituted and reinvigorated design practices that substantially impacted how we worked and what we delivered, such as end-to-end stories and design QA

-- Proven track record of using UX to influence strategic decision making, communicate strategic concepts, and facilitate the creation of outstanding solutions

### Head of Growth Design @ Coursera
Jan 2018 – Jan 2019 | Mountain View, California
-- Led the Growth Design team

-- Expanded the team from 3 to 7, enhancing their skills to balance data, business goals, and the user experience

-- Developed team goals, processes, and norms with cross-functional peers, ensuring efficient and effective operations, including revamping the hiring and onboarding practices

-- Designed both logged-in and logged-out product spaces

-- Used A/B experimentation alongside qualitative research to achieve the best possible product outcome

### Design Manager @ PayPal
Jan 2018 – Jan 2018 | San Jose, CA
-- Led a team of 4 UX designers, unifying the team and streamlining cross-functional relationships

-- Created an end-to-end customer-focused story to support leadership’s product vision

### Head of UX, Digital Product Team @ Counsyl
Jan 2015 – Jan 2018 | South San Francisco, CA
-- Improved the digital and non-digital experience for patients and providers

-- Led UX research, patient communication enhancements, and user-centered design practices

-- Enhanced the corporate website, genetic result reports, pricing experience, and other strategic initiatives

### Principal Designer @ Practice Fusion
Jan 2014 – Jan 2015 | San Francisco, CA
-- Designed solutions for a complex electronic health record (EHR) product

-- Responsible for critical areas of the product such as the ICD-10 transition, referrals, tasks, messaging, insurance estimates and reporting

-- Worked across various product teams in an agile setting, advocating for users and design consistency

### IC Design Leader @ Siemens Medical
Jan 2004 – Jan 2014 | Malvern, PA
-- Lead designer for several highly strategic product areas within the Health Services software division

-- Led stakeholder discussions with C-level hospital executives and key members of hospital staff 

-- Successfully worked to gather requirements and validate interactions and designs

-- Created detailed user interface specifications and usability goals

-- Conducted workflow and user research analysis

-- Worked hand-in-hand with clinical product analysts, architects, and developers to create a solution that met user, business, and usability requirements

-- Designed mockups and workflows to support regular customer validation sessions in an agile environment

### IC Design Leader @ Bank One (JP Morgan Chase)
Jan 2000 – Jan 2004 | Wilmington, DE
-- Team leader of web project development, content creation, information architecture, and design. 

-- Created prototypes for research activities. 

-- Prioritized multiple projects while managing communications between operations areas, call centers, external vendors, and development departments, ensuring all key operations stakeholders are clearly informed of progress and development.

### Knowledge Bases Manager @ MicroStrategy
Jan 1998 – Jan 2000 | Tysons Corner, VA
-- Rapidly promoted to manager through a series of progressively responsible positions that incorporated web-based development and technical editing, training, and sales support. 

-- Grew team from 2 to 6. Managed a staff of six editors.


## Education
### Bachelors in English, Minor in History
James Madison University

### Design Leadership
Cooper Professional Education


## Contact & Social
- LinkedIn: https://linkedin.com/in/samcolley
- Portfolio: http://harperjax.com

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Source: https://flows.cv/samcolley
JSON Resume: https://flows.cv/samcolley/resume.json
Last updated: 2026-04-13