I support companies and teams to transform complex challenges into simple user experiences. Bringing a unique blend of product strategy and execution bridging the gap between business goals, user needs, and technical realities.

Current projects:

• Built explainable AI interfaces that reduced support tickets by 20%, improving operational efficiency for care providers and customer teams.

• Led a redesign that boosted content engagement 50% and reduced churn 40% by building adaptive personalization logic across the user lifecycle.

• Built a guided matching flow that reduced time-to-first-connection from 12 days to 4 days, improving funnel velocity and activation.

• Prototyped conversational checkout flows using AI intent detection, reducing cart abandonment by 18% and streamlining purchase friction.

Rental marketplace | B2B/B2C Marketplace | 100K+ DAU | Medium design maturity

At Apartment List, I led the transformation of our ad platform and design systems for both SMBs/Enterprises and consumers. By launching AI-powered B2B flows and mentoring cross-functional teams, I helped fuel 80% marketplace adoption, 75% enterprise lead conversion, a 45% increase in inventory, and a 10% jump in recurring revenue, all while streamlining developer handoff to return 6+ hours per release. Project highlights include:

• Increased inventory by 45% and SMB adoption by 80% by defining the product vision and leading end-to-end design for a self-service SaaS ad-tech platform; aligned with product, engineering, and sales to drive GTM priorities.

• Drove 75% lead conversion for 70% of enterprise partners by designing an AI-powered B2B lead generation platform, directly accelerating revenue.

• Boosted B2C monetization conversion by 10% through featured deals, dynamic pricing, and cross-sell experiments that's validated through iterative testing in partnership with finance.

• Reduced developer hand-off time by 6+ hours per project by building a modern token-based design system and embedding workflows into CI/CD pipelines.

• Mentored 2 designers through structured growth plans, improving team velocity and quality through design critiques and async feedback systems.

• Partnered with Sales, GTM, Customer Experience and Product teams to embed usability insights into roadmap prioritization, ensuring design improvements directly addressed top CX pain points.

Private market data platform | B2B SaaS | 500K+ DAU | Medium design maturity

Guided Preqin through a major UX overhaul across six new financial tools, increasing top‑line revenue by 20%, lifting ARR by 10%, and improving operational efficiency by 15% as teams became more self‑sufficient and outcome‑focused.

• Led product design for core investor and fund‑manager workflows in a complex B2B data platform, redesigning multi‑step flows to improve data discoverability and cut time‑to‑insight for power users by 30%.

• Designed and tested new activation and onboarding experiences that clarified product value for first‑time users, increasing key activation events by 40% and improving early‑life retention by 15%.

• Drove a 10% increase in annual recurring revenue (ARR) by launching six financial management features (risk forecast/prediction, custom benchmark, compliance tool, news aggregation, pricing, and task management) that improved portfolio transparency and reduced churn in key customer segments.

• Influenced pricing strategy through generative and evaluative research with investors and fund managers, contributing to a 15% revenue uplift by aligning packaging and UX with GTM and executive stakeholders via design‑led workshops and experimentation.

• Mentored 3 product designers by creating individual growth plans, running weekly critique rituals, and introducing feedback systems that improved design quality and delivery predictability across the team.

Sales intelligence marketplace | B2B SaaS | 10K+ DAU | Low design maturity

Joined a rapidly scaling B2B SaaS startup and championed our first org-wide design system. My design of onboarding and CRM features increased workflow adoption by 5%, unlocked a 30% jump in team efficiency, and delivered 20% faster product iterations while coaching CSMs into influential product roles. Project highlights include:

• Increased user adoption by 5% through the design of key B2B flows including onboarding, CRM integration, and discovery, collaborating closely with product and engineering teams.

• Boosted team efficiency by 30% across organization by designing four tools to streamline user operations, feedback loops, and account insights.

• Improved design velocity and consistency by 20% by founding Emissary’s first design system and establishing scalable UX foundations in a low-maturity environment.

• Influenced product direction through direct storytelling in roadmap sessions with Customer Success and Sales teams, embedding customer insights early in the process.

• Mentored 3 CSMs transitioning to product management by teaching product thinking, UX validation, and aligning customer needs with business goals.

E-commerce | B2C & B2B2C Marketplace | 90M+ DAU | High design maturity

Drove conversion and operational speed by launching campaign and growth features used across the platform. Co-built Etsy’s multi-brand design system, slashed development time by 80%, improved marketing ops by 40%, and advanced accessibility and inclusion as a core design value. Project highlights includes:

• Increased conversion by 10% through the launch of 5+ B2C growth features (gift cards, curated shopping, personalization moments), collaborating closely with merchandisers and data scientists.

• Boosted marketing operations efficiency by 40% by designing tools that streamlined campaign and promotion management, reducing time-to-launch.

• Cut dev time by 80% through co-creating a platform-agnostic, multi-brand design system, ensuring scalability and internal platforms in partnership with engineering leads and design leadership.

• Enhanced campaign engagement by 10% by designing high-performing marketing assets (email, microsites), blending storytelling with visual craft.

• Reduced tech debt by 5% through foundational updates across web and mobile systems, collaborating with front-end engineers and tech leads.

• Aligned cross-functional teams by leading customer journey mapping workshops and insight-driven roadmap rituals.

• Led inclusive design efforts by conducting workshops and audits, embedding accessibility principles throughout the product lifecycle.