# Samia A.

> Senior AI User Experience Designer | Innovation Experience | Cross Application Experiences

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/samia

I am a product designer and I enjoy bringing creative ideas to life through systematic thinking, user empathy and collaboration to create delightful and seamless experiences. I’ve worked in cross functional multidisciplinary teams at small and large companies for the past 10+ years.

I work on projects through an end-to-end design process that includes user research, wire-framing, visual design, and user testing. The projects have been desktop and mobile (iOS, Android) applications for enterprise and consumer markets.

Specialties: 
- Design Thinking
- Agile development
- Interaction design
- Wireframing
- Pixel perfect mock-ups
- Prototyping
- Heuristic evaluations
- Usability testing
- User interviews 
- Lean UX
- Information architecture
- Experience design for digital interfaces including mobile, tablets and web (iOS and Android)

## Work Experience
### Senior User Experience Designer @ SAP
Jan 2018 – Present
Experience Across SAP Teams & Strategic Initiatives:

SAP Industries & Experience
- Agentic AI workshops, Business AI use case definition, and Experience Center storytelling advisory. 
- Identify and define human-centric Business AI use cases aligned to customer industry priorities.
- Lead AI and Agentic AI workshops to translate emerging technologies into impactful, customer-centered solutions.

SAP AppHaus
- Contributed to SAP Design’s award-winning global studio, delivering end-to-end innovation and experience design powered by SAP technologies.
- Designed and facilitated collaborative workshops to co-create enterprise solutions with customers.

SAP.iO
- Supported and led SAP startup ventures across business growth, innovation strategy, and product design, contributing to their integration into the SAP portfolio.

SAP Data Custodian
- Led design for SAP Data Custodian, providing transparency and control across public cloud environments (GCP, Azure, AWS), including near-real-time compliance and risk reporting.
- Led design of policy creation workflows to simplify compliance with global regulations (GDPR, HIPAA, etc.).
- Designed and launched SAP Encryption Key Management Service (KMS) from the ground up, reducing risk of data breaches and unauthorized data exposure.
- Conducted customer interviews and partnered cross-functionally with product management, architects, data scientists, and research teams.
- Managed and mentored a team of three designers.

### Senior Interaction Designer @ Intuit
Jan 2017 – Jan 2018 | San Francisco Bay Area
- Collaborated with internal teams to deliver designs through mockups, workflows and prototypes.
- Redesigned the UI and visual design of Quickbooks Payroll Mobile Android/iOS.
- Created UI and mockups for adding a feature on Quickbooks Online Payroll UK for tax purposes.
- Helped conducting user interviews and user testing for redesigning and adding features in QuickBooks Online(QBO) Payments.

### Product Designer @ Sunrun
Jan 2015 – Jan 2017 | San Francisco Bay Area
As the first product designer of the Software Product Management team, I helped with building a design team, leading and establishing the user-centric methodology and a design system for consistency across all the digital products.

I worked closely with Product Management, Engineering, Marketing and Customer Care team to build various applications for mobile iOS and web – customer facing and internal tools.

### Design Lead @ Gate Labs Inc.
Jan 2013 – Jan 2015 | San Francisco Bay Area
As the first designer in the early days of the company, I worked closely with the founders to establish the design language and branding. I designed the logo, icons, color pallet, created presentation decks and business cards. I designed the first POC of the mobile app and created high-fidelity iOS app mockups. My contribution led the founders to raise funds for more growth and development of the product.

### User Experience Designer @ Blujack
Jan 2012 – Jan 2014 | San Francisco Bay Area
- Worked closely with the founders and engineering and helped define business and product goals.  
- Defined interaction models, user flows, and UI specifications.
- Developed personas, site map, content strategy, low-fidelity prototypes.


## Education
### Master of Fine Arts (MFA) in New Media
Academy of Art University

### Architecture Pre Master Program in College of Environmental and Urban Design
University of California, Berkeley

### Bachelor of Arts (B.A.) in Design and Interior Architecture
University of California, Davis

### Spain in Spanish Art History and Architecture
Universidad de Burgos


## Contact & Social
- LinkedIn: https://linkedin.com/in/samiaahmadi

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Source: https://flows.cv/samia
JSON Resume: https://flows.cv/samia/resume.json
Last updated: 2026-03-25