Building infra and AI-powered experimentation frameworks (multi-armed bandits) to scale marketing campaign adoption across email, Facebook, and Instagram—identifying high-ROI creative, shipping monetization features like Meta Verified, and driving ~$100M ARR impact in 2025. Currently building AI agents to serve marketers with a powerful tool kit to create experiments for marketing campaigns

Creating the future of digital music economy via AI-powered music ecosystem for artists, labels and rights managers, revolutionizing distribution and licensing for $50B industry.

* Developed video APIs optimized for uploading, processing, and delivering short-form videos (Reels) for third-party integration with Facebook and Instagram.

* Built APIs and SDKs for third-party content sharing on Facebook and Instagram, promoting business integration.

* Spearheaded the 'Share to Reels' initiative from concept to launch.

* Developed API-enabled video insights, providing organic metrics for Facebook Reels.

* Introduced server-client rate limiting via scoring, curtailing API misuse by 80%.

* Pioneered the Clips API, streamlining extraction and sharing of segments from live streams.

* Explore Platform Partnerships opportunities, drive external communications, and be responsible for bringing feedback to the team to build partner-focused solutions.

* Liaised with major MCNs, including Twitch and Microsoft, for seamless API integrations on Meta platforms.

* Oversaw phased rollouts of new initiatives, managing cross-team coordination and migrations.

* Engaged in platform partnerships, directing external communications and integrating partner feedback for solution development.

• Developer on Autodesk’s mission critical eCommerce applications to build infrastructure for facilitating a seamless product buying experience from pricing, adding to cart, checkout to transaction.

• Core member on strategic initiatives on technology selection, develop prototypes, research, development and process improvement

• Consistently working on optimizing the applications with heavy traffic of a multitude order to facilitate faster and easier Autodesk’s product buying experience

• Responsible for architecting solution for our full stack application.

• Collaborate to build widgets that sits on Autodesk’s enterprise website for Partners and Customers.

• Developed server-less hybrid asynchronous APIs, using NodeJS, Apigee and AWS services.

• Designed a common Data Layer Platform for different Autodesk’s users CRM objects using dynamic modelling with GraphQL and exposing a Single Serverless API via Amazon AWS Lambda.

• Assigned as Security Champion.

• Developed tools for Logging, Time Execution and Error Handling to facilitate more robust code and easiness in debugging.

• Involved in designing solutions, complete end to end development, CICD, unit and automated testing.