# Samir Safi

> Senior Product Designer at Intuit

Location: Mountain View, California, United States
Profile: https://flows.cv/samir

I am an expert UI/UX Visual Designer with a passion for transforming ideas and concepts into meticulously crafted designs in the mobile space. 

Before joining Intuit, I worked with the Samsung R&D UX team as a UX Designer on the Samsung Milk Music phone app and Samsung Music Hub 4.0 app for various platforms including tablets and Smart TV. Prior to Samsung, I led the visual design and production of numerous compelling mobile apps for startups and fortune 500 companies including Autodesk, KQED, McAfee and Symantec at Bayinteractive in San Francisco. 

My experience in the creative process covers the full production cycle, from brainstorming, concepting, creating wireframes, user flows, visual comps, prototypes, icons, custom art to graphic asset production for developers.

Specialties: Sketch, Proto.io, Adobe Photoshop, Adobe Illustrator, Adobe Flash, Adobe InDesign, Dreamweaver, Fireworks, Pencil, Balsamiq, Omnigraffle, Adobe Acrobat, Microsoft Office suite, Google Apps, TortoiseSVN, Cornerstone SVN, FileZilla, Sound Forge, After Effects, 3D Studio Max.

## Work Experience
### Senior Product Designer @ Intuit
Jan 2014 – Present | Mountain View, CA
I'm a Senior Product Designer in the Intuit Platform org. At the second half of 2018, my area of focus shifted from widgetized UI/UX application design to joining the Intuit Design System’s effort to accelerate the One Intuit Ecosystem. The goal is to build a design library that empowers each brand to express its unique identity, with fixed and flexible designs that unite us under a branded house. This massive undertaking involves harnessing the design and technical talents of contributors from Intuit’s main product teams spanning a range of skill sets including interaction design, experience design, visual design, art direction, content writing, engineering and project management. 

My tasks include working with my team to:
• Understand the breadth of use cases the Intuit Design System components must support
• Review and become well acquainted with industry best practice principles
• Maintain continuous dialogue with stakeholders throughout the process
• Initiate research as needed to help inform and drive decision making
• Ensure IDS components meet ADA standards for accessible design 
• Produce One Intuit Design solutions that encompass all platforms 
• Get approval from stakeholders and Design leaders 

My contribution to this effort has led to:
• Increased acceleration of our process (ideation to consumable components)
• Design leadership approval of a number of key components 
• Successful component systemization
• Growing adoption of One Intuit Design System components by product teams

### Senior Mobile Interaction Designer @ Intuit
Jan 2013 – Jan 2014 | Mountain View
Responsible for all XD requirements for Intuit Tax Online and TaxLink mobile applications. Role requires Visual and Interaction redesign of Tax Online product to follow current corporate and iOS7 guidelines, utilize user test data to inform design decisions and evolve Workflows. Design new companion TaxLink app and deliver Visual designs, interaction workflows, and detailed GUI specs. Work with Product Managers, researchers, content writers and developers to meet business goals.

### Senior Interaction Designer @ Samsung mSpot
Jan 2012 – Jan 2013 | Palo Alto CA
Work with the UX Design team in Concepting, Wireframing, HiFi Photoshop design comps, Brainstorming, UI/GUI spec docs production, Prototyping, User interaction flows and Asset production for Phone, Tablet, TV, Web and emerging technologies.

### Art Director @ Bayinteractive Inc.
Jan 2003 – Jan 2012
Lead the Visual Design and Production of numerous compelling mobile apps (Android, iOS, HTML5) for startups and fortune 500 companies including Autodesk, KQED, McAfee and Symantec.

### Art Director @ Nitrostream Inc
Jan 2000 – Jan 2003
Lead all creative for the multiplayer game 'Syko Toy' including conception, visualization, character design, animation, interaction design, user flows and full game ecosystem collateral.


## Contact & Social
- LinkedIn: https://linkedin.com/in/samir-safi

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Source: https://flows.cv/samir
JSON Resume: https://flows.cv/samir/resume.json
Last updated: 2026-02-23