Designed an internal operations and deal-tracking ecosystem, centralizing fragmented data to streamline cross-team workflows for customer support and fund ops.

Defined and prioritized product roadmaps by collaborating with cross-functional stakeholders, balancing technical feasibility with ambitious business growth metrics.

Mentored and led a team of 4 designers, establishing frameworks for critical thinking and design excellence to elevate the quality of output across the product suite.

Directed a comprehensive responsive redesign of the corporate platform, including a content-heavy knowledge base (Glossary/FAQ) to improve user trust and self-service.

Led the strategic redesign of a high-traffic web platform, achieving a 20% increase in sales and a 153% surge in engagement through optimized conversion funnels.

Established end-to-end brand identities and scalable design systems for early-stage startups, bridging the gap between initial concept and market-ready product.