Creative design leader shaping cross-platform AAA experiences and taking new IPs from 0→1. I lead global teams and bridge the gap between players and complex systems through clear, consistent, and accessible design.

Experience

NetEase GamesHead of User Experience Design, Global Studios

2023 — Now

Function Head of UI/UX, working with exciting new AAA game studios globally.

Striking Distance StudiosUI/UX Director

2019 — 2023

San Ramon, California

Led the UI/UX team from 0-1. The Callisto Protocol - AAA narrative-driven survival horror game released on PlayStation 4, PlayStation 5, Windows, Xbox One, and Xbox Series X/S.

GoogleAI/ML R&D (Freelance) at Google Stadia

2019 — 2019

San Francisco Bay Area

Designed core UX and interaction flows where players trained AI powered robots to battle using Reinforcement Learning.

Collaborated with ML engineers to visualize feedback loops and player impact on autonomous behaviors.

Riot GamesUX R&D (Freelance)

2019 — 2019

R&D contract on Project L

UX Design conceptualization on Social aspects of Fighting Games

AppleAR R&D (Freelance)

2018 — 2019

UX Research & Development

Conducted field research and design exploration for a stealth AR project, shaping spatial interaction models for utility and environmental interaction use cases

Education

Parsons School of Design - The New School

Master of Fine Arts - MFA

University of California, Berkeley

Experience+4

Education

Master of Fine Arts - MFA

Bachelor of Arts - BA

Experience