Work as a creative partner for agencies, supporting enterprise and high-growth clients with strategy-led design and performance-focused digital work.

Lead projects from concept to execution across product design, websites, and marketing funnels—keeping everything clear, usable, and aligned with business goals.

Focus on simplifying ideas, improving user flows, and ensuring design decisions hold up in real-world use—not just in presentation.

Key impact:

• Set direction across web, product, and marketing work

• Lead UX/UI decisions to improve usability and experience

• Translate business goals into structured, scalable design systems

• Collaborate with agency teams across multiple engagements

• Improve performance through testing and iteration

Design that works, scales, and drives results.

Led creative in a performance/data-driven environment, ensuring design directly supported growth.

Worked across ads, landing pages, and user flows—building systems that could be tested, improved, and scaled.

Key impact:

• Built and optimized creative for campaigns and funnels

• Ran A/B tests to improve conversion and performance

• Refined user flows to reduce friction

• Aligned closely with marketing and data teams

Focused on making creative simple, effective, and results-driven.

Led end-to-end design and product coordination for a mobile platform, covering brand identity, UX architecture, and feature development across iOS and Android (phone and tablet).

Built and structured v1 and v2 of the customer, business, and driver experiences—focusing on simple, intuitive flows that increased engagement and usability.

Managed collaboration between overseas and local development teams from concept through beta, successfully deploying and testing across 10+ pizzeria locations in the San Francisco Bay Area. Ran A/B testing to validate features and improve performance.

Turned an unstructured team into a reliable, high-performing unit with consistent on-time delivery.

Led a range of projects from concept to delivery, spanning digital products and physical design—ensuring consistency, quality, and clear execution throughout.

Managed multiple creative projects simultaneously, balancing priorities, timelines, and deliverables without compromising output.

Worked across design and product, developing mockups, marketing assets, and visual systems aligned with growth and monetization goals, using data and trends to guide decisions.

Collaborated closely with management and design teams to set priorities, streamline workflows, and maintain an efficient creative process.

• Reduced the search time for students searching for textbooks by creating an online service (web and mobile app) which helps students save money.

• Conceptualized and designed initial mobile/web architecture; wireframe, beta, and final design.

• Mentored and controlled design and engineering teams.

• Devised and implemented monetization features and strategies which resulted in high yielding annual revenues.