# Sam Mostafa > Creative Director | Creative Growth, UX & Performance Location: San Francisco Bay Area, United States Profile: https://flows.cv/sammostafa Creative Director with a background in design and product execution, focused on building work that’s clear, usable, and tied to real outcomes. I’ve spent the past several years working across agencies and product teams—leading creative, managing projects, and building digital experiences from concept through launch. That includes brand, UI, and full product flows, with a strong focus on how people actually use what’s being built. My approach is simple: simplify the idea, structure the experience properly, and refine it based on real feedback and performance. I work across design, development, and marketing—keeping things aligned, moving, and delivered without unnecessary complexity. Most of my work sits where creative meets function. Not just how something looks, but how it works, how it scales, and whether it actually delivers results. Design is no longer just visual—it’s a core driver of growth. That’s where I focus. Open to select opportunities where creative, product, and growth intersect. ## Work Experience ### Creative Director @ Cr8 Design Jan 2016 – Present | San Mateo, California, United States Work as a creative partner for agencies, supporting enterprise and high-growth clients with strategy-led design and performance-focused digital work. Lead projects from concept to execution across product design, websites, and marketing funnels—keeping everything clear, usable, and aligned with business goals. Focus on simplifying ideas, improving user flows, and ensuring design decisions hold up in real-world use—not just in presentation. Key impact: • Set direction across web, product, and marketing work • Lead UX/UI decisions to improve usability and experience • Translate business goals into structured, scalable design systems • Collaborate with agency teams across multiple engagements • Improve performance through testing and iteration Design that works, scales, and drives results. ### Head of Creative Growth @ Kadre Digital Jan 2019 – Jan 2022 | Palo Alto, California, United States Led creative in a performance/data-driven environment, ensuring design directly supported growth. Worked across ads, landing pages, and user flows—building systems that could be tested, improved, and scaled. Key impact: • Built and optimized creative for campaigns and funnels • Ran A/B tests to improve conversion and performance • Refined user flows to reduce friction • Aligned closely with marketing and data teams Focused on making creative simple, effective, and results-driven. ### Design Project Manager @ Wosyl Food Delivery Jan 2015 – Jan 2016 | San Francisco Bay Area Led end-to-end design and product coordination for a mobile platform, covering brand identity, UX architecture, and feature development across iOS and Android (phone and tablet). Built and structured v1 and v2 of the customer, business, and driver experiences—focusing on simple, intuitive flows that increased engagement and usability. Managed collaboration between overseas and local development teams from concept through beta, successfully deploying and testing across 10+ pizzeria locations in the San Francisco Bay Area. Ran A/B testing to validate features and improve performance. Turned an unstructured team into a reliable, high-performing unit with consistent on-time delivery. ### Senior Visual Designer @ MinimalizeMe Creative Services, LLC Jan 2015 – Jan 2016 | San Carlos, California, United States Led a range of projects from concept to delivery, spanning digital products and physical design—ensuring consistency, quality, and clear execution throughout. Managed multiple creative projects simultaneously, balancing priorities, timelines, and deliverables without compromising output. Worked across design and product, developing mockups, marketing assets, and visual systems aligned with growth and monetization goals, using data and trends to guide decisions. Collaborated closely with management and design teams to set priorities, streamline workflows, and maintain an efficient creative process. ### Co-Founder • Product Design Lead @ Booksmart Inc. Jan 2013 – Jan 2015 | San Jose, California • Reduced the search time for students searching for textbooks by creating an online service (web and mobile app) which helps students save money. • Conceptualized and designed initial mobile/web architecture; wireframe, beta, and final design. • Mentored and controlled design and engineering teams. • Devised and implemented monetization features and strategies which resulted in high yielding annual revenues. ### Mobile Application Architect @ Hi Dev Mobile Jan 2012 – Jan 2015 | San Jose, California Led the architecture and direction of mobile applications across client and internal projects, shaping scalable, user-focused systems that aligned with business goals and product strategy. Defined end-to-end mobile structures—from feature planning and UX flows to technical handoff and QA—ensuring consistency across iOS and Android platforms and alignment with performance, usability, and KPIs. Oversaw multiple projects simultaneously, guiding teams from early concept through delivery, with a strong focus on building reliable, scalable mobile solutions. Played a key role in scaling the company from 3 to 45+ team members, contributing to the delivery of 80+ projects across mobile, web, and AR/VR. Established strong collaboration between design and development, creating a workflow where mobile products were not only well-designed, but structured to perform and scale effectively. www.hidevmobile.com ### Product Design Lead @ CaraNav Enterprises Jan 2014 – Jan 2014 | Davis, Ca Led end-to-end product design, owning everything from brand identity to full application experience across multiple platforms. Defined the product from the ground up—conducting research, validating ideas through user testing, and translating insights into clear, scalable design solutions. Prototyped and designed experiences across mobile, smartwatch, and connected platforms (including Tesla), ensuring consistency and usability across different environments. Built and supported the team needed to bring the product to beta, contributing to both hiring and overall product direction. Provided ongoing guidance across teams, shaping design decisions and maintaining a high standard across all product touchpoints. ### Consultant @ Mobile Application Consulting Jan 2012 – Jan 2012 | San Mateo - Bay Area - Provided guidance and structure in mobile application development. - Created new client relationships with individuals/companies that already had their own team of developers. - Provided a strategic outline for creating templates from a simple idea and developing/improving their own app/s. ### Retail Sales Consultant @ AT&T Mobility Jan 2007 – Jan 2012 - Resolved customer issues and escalations while maintaining a positive and professional attitude to ensure customer retention and increase the rate of win-back customers. - Implemented a comprehensive needs assessment mechanism to help recognize the demand for plans and services. - Provided critical market feedback to directors above regarding local competition and product/service needs. - Maintained a strong knowledge of all Company products, accessories, pricing plans, promotions, and service features. and competitive offers. ## Education ### Psychology Foothill College ### Psychology Stanford University ## Contact & Social - LinkedIn: https://linkedin.com/in/sammmos - Website: https://www.sammostafa.com --- Source: https://flows.cv/sammostafa JSON Resume: https://flows.cv/sammostafa/resume.json Last updated: 2026-04-08