•Led end-to-end Contact list Segments → to creating Ads audience syncing as a DRI, partnering with LinkedIn, Meta, and Google Ads teams which drove increase of +18% audience creation and an all-time high in LinkedIn audience adoption within one month.
•Collaborated with Google to integrate budget and keyword recommendations for Search and Performance Max Ad Campaigns, surfacing CPC and forecast metrics which led to doubling (2x) increase in first-time ad campaign creation.
•Collaborated with Facebook (Meta) and led the implementation for Facebook CAPI conversion events and data quality improvements as DRI, integrating Dataset Quality APIs to raise baseline event quality (46% → 79%) and scale event syncing from 7,500 to 10,000 events created by users.
•Led Ads frontend modernization and reliability efforts, migrating 100+ components to a new design system and delivering OAuth security hardening, outage handling, reporting integrations, and DFC (Apollo) migrations.