• Designed ad experiences across Microsoft surfaces (Bing, Windows, Edge), balancing UX with revenue performance

• Directed the design and launch of Microsoft Cashback within Windows, generating ~$7K/day during initial US rollout

• Created high-impact ad placements in Microsoft Start Mobile, contributing to ~$1.2M in annual recurring revenue

• Conducted user research via UXLabs and UserTesting to inform design decisions around ad perception and engagement

• Designed a templated video ad system for Microsoft Watch, driving 47% of sold impressions and ~$5M ARR

• Partnered with Accessibility, UX, and Engineering teams to refine and evolve ad experiences

• Produced motion graphics for high-visibility product marketing demos and UI animations

• Contributed to design and governance of Splunk’s Web Design System, improving consistency across global web properties

• Led design of Splunk’s annual conference website (32,000+ registrations, 146% of goal)

• Collaborated with leading partner brands including AWS, McLaren, Puma, Nasdaq, Lenovo, and Tesco on high-visibility customer story pages

• Managed the design and roll out of all thought leadership campaign pages including State of Security, State of Data Innovation, and State of Observability

• Constructed layouts and visual assets for 100+ landing pages, customer stories, product pages, gated assets, and weekly data insider articles (highest driver of traffic through search for the entire site)

• Led end-to-end design for mobile and web applications, from wireframes to high-fidelity prototypes

• Built and maintained a scalable design system, defining typography, color, and component standards

• Developed user personas, flows, and research insights to guide product strategy and early-stage growth

• Collaborated with engineering to implement front-end UI, ensuring consistency from design through development

• Designed visual elements and motion graphics for use in presentations and iOS applications.

• Created various interaction flows for standalone software and webpages.

• Revamped rapid prototyping efficiency by compiling libraries of UI components.