# Sam Rossi

> Brand & Web Designer | Snowflake B+C

Location: San Francisco, California, United States
Profile: https://flows.cv/samrossi

Multi-faceted designer with 7+ years of proven experience delivering high-value work to in-house and agency teams. My skills range from the foundational such as design systems and style guides, to the high-level such as web design, branding and advertising, motion graphics, and UI design.

## Work Experience
### Brand & Web Designer @ Snowflake
Jan 2024 – Present | San Francisco Bay Area

### Visual Designer @ Microsoft
Jan 2022 – Jan 2024 | San Francisco, CA
• Designed ad experiences across Microsoft surfaces (Bing, Windows, Edge), balancing UX with revenue performance
• Directed the design and launch of Microsoft Cashback within Windows, generating ~$7K/day during initial US rollout
• Created high-impact ad placements in Microsoft Start Mobile, contributing to ~$1.2M in annual recurring revenue
• Conducted user research via UXLabs and UserTesting to inform design decisions around ad perception and engagement
• Designed a templated video ad system for Microsoft Watch, driving 47% of sold impressions and ~$5M ARR
• Partnered with Accessibility, UX, and Engineering teams to refine and evolve ad experiences
• Produced motion graphics for high-visibility product marketing demos and UI animations

### Brand UI/Web Designer @ Splunk
Jan 2021 – Jan 2022 | San Francisco, CA
• Contributed to design and governance of Splunk’s Web Design System, improving consistency across global web properties
• Led design of Splunk’s annual conference website (32,000+ registrations, 146% of goal)
• Collaborated with leading partner brands including AWS, McLaren, Puma, Nasdaq, Lenovo, and Tesco on high-visibility customer story pages
• Managed the design and roll out of all thought leadership campaign pages including State of Security, State of Data Innovation, and State of Observability
•Constructed layouts and visual assets for 100+ landing pages, customer stories, product pages, gated assets, and weekly data insider articles (highest driver of traffic through search for the entire site)

### UI/UX Designer @ Houseme Network
Jan 2019 – Jan 2021 | Santa Cruz, California
• Led end-to-end design for mobile and web applications, from wireframes to high-fidelity prototypes
• Built and maintained a scalable design system, defining typography, color, and component standards
• Developed user personas, flows, and research insights to guide product strategy and early-stage growth
• Collaborated with engineering to implement front-end UI, ensuring consistency from design through development

### UX Designer @ Tactile Media
Jan 2018 – Jan 2018 | Campbell, California
• Designed visual elements and motion graphics for use in presentations and iOS applications.
• Created various interaction flows for standalone software and webpages. 
• Revamped rapid prototyping efficiency by compiling libraries of UI components.

### Visual Designer @ Green Tea
Jan 2017 – Jan 2017 | Belmont, California
• Built layouts and designed assets for webpages. 
• Managed PowerPoint conversions of icons and UI elements. 
• Rendered 3D mockups of packaging concepts for use in client presentations.
• Improved file organization and created strategies for archiving stock photographs, icon libraries, and corporate brand guidelines.


## Education
### Cognitive Science BS in Artificial Intelligence & Human Computer Interaction
University of California, Santa Cruz


## Contact & Social
- LinkedIn: https://linkedin.com/in/sam-rossi
- Portfolio: https://samrossi.work/

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Source: https://flows.cv/samrossi
JSON Resume: https://flows.cv/samrossi/resume.json
Last updated: 2026-04-13