# Samrudhii Salonga > Product Designer at WhatsApp (Meta) Location: San Francisco, California, United States Profile: https://flows.cv/samrudhii ## Work Experience ### Product Designer @ Meta Jan 2021 – Present | Menlo Park, California, United States ### Product Designer @ WhatsApp Jan 2021 – Present | Menlo Park, CA Helping 2.5B+ users communicate privately. ### Designer III @ McAfee Jan 2020 – Jan 2021 • Lead design for McAfee's Identity Protection Service. • Designed McAfee's next-gen personal security product, "McAfee Innovation" from concept to launch across iOS, Android, and Windows. • Initiated DesignOps practices to optimize the design workflow and improve cross-functional collaboration. • Facilitated multiple workshops with product and engineering teams to help drive customer obsession. I have also conducted 3 virtual workshops with 40+ designers globally to help them with career development. • Led the privacy experience by conducting ethnographic studies and collaborating with researchers to test and validate new product experiences. ### Designer II @ McAfee Jan 2018 – Jan 2020 | San Francisco Bay Area • Led McAfee Safe Connect experience across mobile & desktop with 12M+ users. • Conducted user research and led a design hackathon to revamp the onboarding and upgrade experience which resulted in improving trial to paid conversions from 0.23% to 1.2% • Crafted partner-specific white-labeled and co-branded experiences and user journeys for Dell, Media Mrkt & Adobe. ### Design Intern @ McAfee Jan 2018 – Jan 2018 | Santa Clara, California, United States • Conducted Heuristic evaluation and competitive analysis for McAfee SafeConnect. • Designed McAfee’s first centralized management hub for McAfee’s LiveSafe products. ### Lead Designer @ Delivery Solutions Jan 2017 – Jan 2018 | United States • Developed brand identity and brand guidelines • Website design and development • Iconography and illustrations • Designing marketing collaterals & trade-show booth ### Industrial Design Tutor @ Savannah College of Art and Design Jan 2017 – Jan 2018 | Savannah, Georgia Area Teaching assistance for Industrial design students at SCAD. • Encouraged students to reach their goals and helped them practices skills to help them succeed. • Got certified as CRLA (College Reading and Learning Association) Peer Tutor to become a better tutor and cater to every student's unique needs. ### Lead Designer @ LASH Delivery (Acquired by major US retailer) Jan 2016 – Jan 2018 | Texas • Led creative direction to scale from alcohol to restaurant delivery 10K unique visitors per day. • Crafted experiences within the app and website to elevate local food experiences across 20+ cities with ~400 orders per day • Led art direction for social media marketing ### Product Designer- Sponsored Project @ The HEINEKEN Company Jan 2017 – Jan 2017 | Savannah, Georgia Area Assisted in the research and development of innovative design concepts to generate new purpose for recycled glass while solving fundamental urban infrastructure needs and challenges. ### User Experience Consultant @ Taj Hotels Palaces Resorts Safaris Jan 2016 – Jan 2017 | Mumbai Area, India Designed a mobile app from concept to launch that helps Taj employees learn more about the liquor in their inventory and provide better recommendations to their diners. I managed the process of delivering this product from beginning to end from wire-framing, interactive prototyping, and high-fidelity design. I developed a mobile app in collaboration with my team of front end and back end developers. ### Head of Design @ WODROB Jan 2014 – Jan 2016 Designed India’s first closet management & styling platform from an initial concept to shipping it across iOS, Android and Web. I worked closely with the founders to shape the vision of the product and worked with engineering on delivering user validated design for development. My Responsibilities were - Conducted qualitative and quantitative user research. - Designing end to end experiences for iOS & Android platform. Also worked on the website, blog, widgets, and backend dashboard. - Brainstorming and executing transformational online & offline marketing strategies. - Recruiting junior designers - Crafting prototypes and delivering product pitch decks for clients/ potential stakeholders - Project management ### Adjunct Design Professor @ IIDE - Indian Institute of Digital Education Jan 2016 – Jan 2016 | Mumbai Area, India ### Lead UX/UI Designer @ Tacto Infomedia Private Limited Jan 2015 – Jan 2015 | Mumbai Area, India Design consultant for Tacto’s clients to provide full-stack design solutions which included app and web design, holistic brand design, and social media account management. My overarching role included managing project timelines, client interaction, creative direction, and designing independently on projects. Clients included: Lash Delivery, Gold Bazzar, Clazzez, Sinclairs, Reliance- Ethnographic Research - Developed vision and making strategic UX/UI decisions of their client projects. - User Experience & Interface design for all their clients. - Creating Wireframes, Brand guidelines, Use case scenarios, Testing - Working with their client as the design representative on Mobile Apps, Websites, branding & social media. - Project Management ### Product Designer @ Tupperware Brands Jan 2014 – Jan 2014 | Bengaluru Area, India Explored the baby care market for millennial parents to develop an innovative and fun products to encourage independent eating amongst toddlers. ### Product Designer @ Studio Tjeerd Veenhoven Jan 2013 – Jan 2013 | Bengaluru Area, India Researched locally available natural fibers which are currently considered as plant waste and converted it into a new useful material (Woco) using a self-developed solution which permanently softens the fibres. Using this newly found material, I designed and prototyped a bunch of eco-friendly products including a lamp, kitchen scrub & packaging. ### Industrial Design Intern @ Primusdesign Jan 2013 – Jan 2013 | Mumbai Area, India • Ideation, CAD modeling & 3D printing for Nayassa Plastics •Prototyped and manufactured a gaming chair ### Product Designer @ National Innovation Foundation - India Jan 2012 – Jan 2012 | Bengaluru Area, India Designed hand-powered and foot-powered mechanisms for lower-income farmers to separate clean grains from other impurities. ### Product Designer and Design Researcher @ Selco India Jan 2012 – Jan 2012 | Bengaluru Area, India Infrastructure in migrant tent homes (worked on solutions for ventilation, smoke extraction and natural lighting) ## Education ### Masters in Industrial Design in Industrial and Product Design Savannah College of Art and Design ### IB Diploma in International Baccalaureate Diploma Programme DY Patil International School ### Product and Interface Design in Design Srishti Manipal Institute of Art, Design and Technology ## Contact & Social - LinkedIn: https://linkedin.com/in/samrudhii - Website: https://www.samrudhii.com/ --- Source: https://flows.cv/samrudhii JSON Resume: https://flows.cv/samrudhii/resume.json Last updated: 2026-02-23