# Sam Tanner Lees > Senior Product Designer at Ford Motor Company Location: London Area, United Kingdom, United Kingdom Profile: https://flows.cv/samtannerlees Senior Product Designer at Ford Motor Company, shaping end-to-end product experiences across web and mobile. I’m interested in building scalable design systems and processes, and driving design leadership that helps teams deliver high-quality, user-centred products. Over the past 8 years at Ford, I’ve: • Led end-to-end UX/UI for FordPass & FordPass Pro, global mobile apps used by millions • Built and scaled our Figma-powered Design System from scratch—reducing delivery times by 3× and driving 95% adoption across four continents • Spearheaded rapid-prototyping teams to explore SMART-home integrations and bespoke upfitter tools, moving from concept to validated solutions in weeks • Mentored and coached junior designers, ran company-wide Figma workshops, and evangelised design best practices to non-design stakeholders What I care about: • Research-led decisions—whether it’s guerrilla interviews in a dealership or remote usability tests • Pixel-perfect craft—micro-interactions, typography and colour that delight without distracting • Collaboration—pairing with engineers, PMs and agencies across time zones, asynchronously or in person • Growth—continually refining my toolkit (Figma, Sketch, React-native snippets) and sharing learnings with my peers When I’m not shipping features, you’ll find me climbing crags, running trails or geeking out over the latest UX articles. I’m always up for connecting with fellow designers, product folks or anyone curious about creating world-class digital products—drop me a message ## Work Experience ### Senior Product Designer (in-house) @ Ford Motor Company Jan 2020 – Present | Greater London Ford Pro Mobile (iOS + Android) — End-to-end UX/UI Led product design from discovery → launch → iteration, partnering closely with Product + Engineering. Redesigned the Vehicle Details hub (IA + UI) to scale into a feature-rich platform (health insights, history, mapping, extensibility) aligned with the Ford Pro Design System. Impact delivered post-release: • Downloads 2x • App rating improved • Weekly active fleets 11x • Monthly active users +331% • Weekly paid telematics usage 9% → 19% Upfitter Integration System (UIS) — Web Tool Redesign Led UX improvements for a canvas-based configuration tool used for vehicle integrations. Reviewed 20+ hours of user interviews, built a prioritisation matrix, and shipped high-impact usability upgrades: • Infinite canvas • Modern zoom controls • Clearer tool structure • Workflow accelerators Prototyping + Delivery Leadership Delivered high-velocity prototypes in Ford’s Rapid Digital Prototyping environment (confidential), helping senior stakeholders make decisions faster. Improved team delivery health through regular retros and tighter design/dev alignment, keeping teams shipping under tight timelines. Design Enablement + Mentorship Championed Figma capability across the org: delivered 6 advanced training sessions for 50+ designers (Variables, Auto Layout, Dev Mode). Created internal snippets to scale best practices and mentored junior designers. ### Product Designer (in-house) @ Ford Pro Mobility Jan 2017 – Jan 2020 | London FordPass & FordPass Pro — UX Redesign and Global Evolution Led UX work across the redesign and evolution of FordPass and FordPass Pro, collaborating with agencies including VML, Ogilvy, and GTB from discovery through global release and iteration. Designed and tested new features grounded in behavioural insight and usability outcomes, including Fuel Report (9.2/10 user satisfaction) and improved Roadside Assistance journeys that bridged phone-first behaviour into digital tracking via SMS magic links. Research, Validation & Usability Testing Ran global research and remote usability testing to validate navigation, terminology, and multi-vehicle workflows. Synthesised insights into clear outputs (personas, journey maps, prioritised backlogs) to drive alignment across product, design, and engineering. Onboarding & Vehicle Activation Improvements Improved onboarding and vehicle activation flows using research and analytics, addressing severe early drop-off in the legacy journey. Helped nearly double successful activation completion through flow simplification, iteration, and usability-driven refinements. Navigation Experiments & Decision Support Delivered A/B navigation testing (bottom navigation vs side menu), producing strong concept results (9/10 usability and NPS 70) to support product direction and stakeholder buy-in. Delivery Strategy & Risk Reduction Introduced an incremental rollout approach (FordPass Pro 1.5) enabling screen-by-screen UI upgrades without a high-risk architecture rebuild — reducing delivery risk and making global improvements easier to ship consistently. ### Software Developer @ Ford Motor Company Jan 2016 – Jan 2017 | Essex Developer learning the ropes in Java, Javascript, HTML, CSS, JQuery, SQL working on improving and maintaining the dealership-facing VISTA application. Looking to build skillset and explore a more technical side to IT. ### Finance Business IT Analyst @ Ford Motor Company Jan 2014 – Jan 2016 | Brentwood Business IT Graduate, working on several projects with a 'big picture' mentality to solve various business issues and enhance the 'One Ford' plan, particularly in the finance and global product development space. Required to understand complex issues, brainstorm solutions and discuss succinctly with the non-technical business. ### Facilities Administrator @ The Pensions Advisory Service Jan 2013 – Jan 2014 Office Manager role responsible for managing communications between advisers and in-office personnel, producing advanced Excel spreadsheets to analyse company statistics, managing facilities, organising board meetings and managing post. Specific tasks have included working with the Finance Manager to procure a £400k contract for outsourcing IT, in addition to working with several other Senior Managers on separate projects regarding IT, cloud technology and statistical analysis. ### Business Development Executive @ Huddle Jan 2012 – Jan 2012 Professional executive responsible for overseeing, implementing and executing campaigns to pro-actively seek out new business. ### Lead Development Executive @ Huddle Jan 2011 – Jan 2012 Responsible for creating new business for the EMEA sales team through a consultative approach, including identifying clients’ needs, solving all issues and demonstrating the product. ## Education ### BSc in Physics University of Southampton ### Langley Park School for Boys ## Contact & Social - LinkedIn: https://linkedin.com/in/samtl - Portfolio: https://www.samtannerlees.com --- Source: https://flows.cv/samtannerlees JSON Resume: https://flows.cv/samtannerlees/resume.json Last updated: 2026-03-31