# Sam Tsai > Sr. Product Designer @ Ford Motor Company Location: San Jose, California, United States Profile: https://flows.cv/samtsai As a Product Designer, I specialize in creating seamless, user-centered interfaces for the next generation of vehicles. My work focuses on designing and enhancing settings systems that empower drivers and passengers to customize their in-car experience effortlessly. I thrive at the intersection of technology and design, ensuring that every feature is both functional and delightful. Driven by a passion for innovation, I collaborate closely with cross-functional teams to deliver thoughtful and scalable design solutions that elevate the automotive experience. ## Work Experience ### Sr. Product Designer @ Ford Motor Company Jan 2021 – Present | Palo Alto, California, United States As the sole designer for core vehicle settings across Ford’s future platforms, I craft the end-to-end user experience for foundational systems such as personalization, interior features, vehicle health status, and more. My work spans early architecture through production delivery, aligning design across embedded systems, hardware, and in-vehicle software. ### Product Designer @ Ford Motor Company Jan 2020 – Jan 2021 | Palo Alto, California, United States Responsible for designing user interfaces that translated complex sensor and vision data into clear, intuitive experiences for autonomous vehicles. Used Cinema 4D and After Effects to visualize vehicle perception and communicate system intent. Created in-vehicle prompts, trust-building animations, monetization flows for ride-share content, and secure PIN and exit interactions. ### Alternative Military Service @ National Conscription Agency Jan 2019 – Jan 2020 | Nantou County, Taiwan Responsible for background screening of draftees to assess eligibility for discharge under Alternative Military Service. Reviewed personal, medical, and legal records to ensure compliance with exemption criteria and national regulations. ### Visual Designer @ Ford Motor Company Jan 2017 – Jan 2018 | Palo Alto, California, United States Designed early prototypes and visual concepts for Ford’s autonomous vehicle pilots, including Moving People (ride-hailing) and Moving Goods (delivery). Translated research findings into clear, testable user experiences while applying design thinking to explore trust and safety in driverless interactions. Created high-fidelity visuals and interactive prototypes for usability testing, stakeholder alignment, and future product visioning. ### UI/UX Design Intern @ Nissan Motor Corporation Jan 2016 – Jan 2016 | Sunnyvale, California, United States Supported Nissan’s San Diego design team on the V-Motion 2.0 concept car project by creating static and animated UI content for the Detroit Auto Show. Helped shape the in-car interface vision by designing future-facing digital experiences that complemented the concept’s bold design language. It was a humble, once-in-a-lifetime opportunity to collaborate with world-class designers and contribute to a flagship concept showcased on a global stage. ### Visual Design Intern @ ICON Aircraft Jan 2016 – Jan 2016 | Vacaville Redesigned ICON Aircraft’s website to enhance visual appeal and user experience. Simplified navigation to help aspiring pilots easily explore the A5 aircraft, understand flight training programs, and get inspired to start their aviation journey. ### Graphic Designer @ ICON Aircraft Jan 2014 – Jan 2015 | Los Angeles Focused on elevating ICON Aircraft’s brand identity by creating cohesive visual assets spanning merchandise, marketing materials, and the company website. Developed compelling graphics that reinforced the brand’s innovative and adventurous spirit across multiple platforms. Collaborated closely with marketing and product teams to ensure consistent messaging and visual storytelling that resonated with aviation enthusiasts and prospective customers. ### UI/UX Design Intern @ Oskoui+Oskoui, Inc. Jan 2014 – Jan 2014 Designed interactive promotional websites for Disney and 20th Century Studios, bringing cinematic worlds to life through immersive UI, animations, and responsive design. ## Education ### Master's Degree in Web Design & New Media Academy of Art University ### Bachelor’s Degree in Graphic Design Academy of Art University ## Contact & Social - LinkedIn: https://linkedin.com/in/sam-tsai-7b50b195 --- Source: https://flows.cv/samtsai JSON Resume: https://flows.cv/samtsai/resume.json Last updated: 2026-04-13