# Samuel Adrian Massey, III

> Principal Product Designer at Salesforce

Location: Seattle, Washington, United States
Profile: https://flows.cv/samuel

As a Product Design Lead at Salesforce with over two decades of expertise, I transform complex ideas into intuitive, impactful user experiences. My journey through roles at Tableau, HERE Technologies, and MeLLmo has honed my skills in AI/ML, UX/UI design, and digital strategy. Inspired by wisdom practices, I confront the hidden aspects of design challenges, addressing both explicit and latent needs. This approach creates experiences that foster meaningful user growth and self-discovery. Through my mindfulness practice, I cultivate a centered environment where the mundane reveals its profoundness and the practical becomes transformative.

## Work Experience
### Principal Product Designer @ Salesforce
Jan 2023 – Present | Seattle, Washington, United States
Principal Product Designer for Agentforce AI/ML metrics and monitoring. Lead designer on predictive and fine-tuned models.

### User Experience Lead @ Tableau
Jan 2021 – Jan 2022 | Seattle, Washington, United States
Lead Product Designer for Tableau Model Builder, an autoML solution for Tableau published datasources to create predictive models.

### Principal UX Designer @ HERE Technologies
Jan 2015 – Jan 2021 | Seattle, Washington
* UX & UI Design and Testing for the platform's analytics tools
* UX & UI for the platform's self-serve integration with a mid-office software solution
* UX for platform migration from siloed standalone apps
* UX & UI for platform notifications and system status
* Evangelized and demonstrated rapid experimentation and development using a lean user-centric process
* Reducing the ambiguity of product definitions before visual design
* Utilizing cross-functional collaboration and continual testing
* Specifying designs as living documentation
* Streamlining design libraries
* Prototyped and proposed initial platform UX
* Evangelized platform mindset including decoupled UX
* Established a working group to explore P2P topics that included architecture, product and engineering
* Created and continuously interviewed and refined platform analytics personae
* Worked with CEO and small task force to workshop a corporate myth for HERE which became the Autonomous World campaign
* Initiated design investigation into UX for security, policy and identity management

### Senior Product Designer @ MeLLmo
Jan 2012 – Jan 2015 | Santa Monica, CA
New product development, user experience programming, user interface design and marketing materials. 
Mellmo is the company that produces Roambi Analytics, the premier mobile first reporting app that visualizes data from any source.

### Cofounder @ DIS MAGAZINE
Jan 2009 – Jan 2013
Cofounder, Brand Strategist, Content Contributor, Portal Designer
DIS is a collaborative project of artists, designers, stylists, writers and friends.

### Creative Director @ INVIVIA
Jan 2005 – Jan 2011
New Product Development Designer, Project Manager, Brand Architect, Information Architect, UX/UI Designer, Workshop Designer/Leader
INVIVIA is a design consultancy and technology research lab that helps clients develop solutions by creating innovative ideas, spaces, and objects that work, amuse and delight.

### Talent & Set Designer @ Fitch Trecartin Studios
Jan 2008 – Jan 2011
Intermittent design and talent work on, I-Be Area, K. Korea Inc, Sibling Topics, and #Hi11

Fitch Trecartin Studios is the artist workshop of award winning artists Ryan Trecartin and Lizzie Fitch.

### Professor @ NuVu
Jan 2010 – Jan 2010
Professor for a two week new product development studio titled Envisioning Now. This studio explored techniques used by product designers for envisioning new ways of living. We reviewed landmark visions, design processes, and manufacturing techniques that guided research projects. We sketched, 3D modeled, and diagrammed new lifestyles and detailed a keystone invention within the lifestyle to seed its ideology now.

NuVu is an innovation center for middle and high school students whose pedagogy is based on the studio model and geared around multi-disciplinary, collaborative projects.

### Designer @ Self Employed
Jan 2004 – Jan 2005
Event, Presentation, Interior, and Graphic Designer for a variety of clients. Notable clients include Nike Inc., Andre Balázs Properties, Guerilla News Network, and System Recordings

### Designer @ Neverstop
Jan 2002 – Jan 2003
Event, Gift and Collateral Designer for an array of experiential marketing campaigns. Notable clients include Nike Inc., Microsoft Corp., Sci Fi Network, and Song Airlines.

Neverstop is a boutique agency specializing in event design and production, experiential and guerilla marketing and multi media and web communication.

### Intern @ Microsoft Corporation
Jan 2000 – Jan 2000
Product design intern in the mobile devices group under the direction of Jonathan Hayes and Mark Enomoto.

### Intern @ Mattress Factory
Jan 1996 – Jan 1997
Assisted in developing curriculum for youth programs and graphic design for the museum literature


## Education
### MDesS in Independent Thesis
Harvard University Graduate School of Design

### BFA in Industrial Design
Rhode Island School of Design

### N/A in Sculpture
Pennsylvania Governor's School for the Arts


## Contact & Social
- LinkedIn: https://linkedin.com/in/adrianiii

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Source: https://flows.cv/samuel
JSON Resume: https://flows.cv/samuel/resume.json
Last updated: 2026-02-23