At this early-stage AI for hardware development SaaS startup, I lead visual design across brand, marketing, and growth surfaces. I operate as the sole designer supporting product marketing and acquisition, translating highly technical workflows into clear narratives that engineers and enterprise buyers can understand.

Key contributions:

• Built and evolved the company’s brand system and marketing design language

• Designed and maintained the marketing website and landing pages, translating product positioning into conversion-focused web experiences

• Created visual frameworks to explain AI capabilities to hardware engineers and enterprise audiences

• Produced campaign assets, product visuals, and launch materials supporting inbound and outbound growth

• Implemented and monitored analytics via GA4, HubSpot, and Microsoft Clarity to inform design and messaging decisions

• Designed tradeshow materials, brand assets, and marketing collateral.

As samonster, my independent design practice, I help founders and small businesses bring ideas to life through brand systems, websites, and product experiences.

Projects span startups, creative entrepreneurs, and independent brands.

Key work includes:

• Designing websites, visual identities, and brand systems for early-stage businesses

• Developing wireframes, UX flows, and UI systems that translate ideas into usable digital products

• Building WordPress websites optimized for performance, SEO, and conversion

• Producing marketing assets across digital channels (landing pages, banners, email visuals)

• Advising founders on positioning, storytelling, and visual clarity

Promoted to lead design and innovation initiatives for an industrial safety and risk-management SaaS platform serving manufacturing plants.

My work combined product design, spatial modeling, and workflow innovation.

Key contributions:

• Led design efforts across product interfaces, 3D modeling environments, and internal tools

• Identified operational bottlenecks and proposed Map Builder, an internal product that reduced plant modeling time by 70% and resource requirements by 75%

• Designed UX flows, wireframes, and product logic for new platform features

• Modeled industrial workspaces used for safety walks, compliance reporting, and operational audits

• Collaborated with clients and safety teams to ensure digital models accurately represented real-world environments

Early role supporting the development of georeferenced 3D models of manufacturing plants used for safety and compliance management.

Responsibilities included:

• Creating geolocated 3D models of industrial plants and facilities

• Conducting on-site field visits to capture spatial measurements and operational workflows

• Modeling machinery, plant infrastructure, and work environments used in safety audits

• Preparing models used for incident reporting, safety walks, and compliance tracking

Designed and built 100+ websites and niche digital publications for small businesses and online ventures.

Key work included:

• Designing and developing WordPress websites with custom themes

• Creating brand identities, logos, and visual systems for digital businesses

• Building SEO-optimized content platforms and landing pages

• Designing UX flows, wireframes, and UI layouts for improved usability