# Sam V. > book author of “don’t be boring: build bold websites” Location: United States, United States Profile: https://flows.cv/samv designing for real people, not stakeholders visit my website at: samonster.com ## Work Experience ### Brand and Web designer @ AllSpice Jan 2023 – Present | San Francisco Bay Area At this early-stage AI for hardware development SaaS startup, I lead visual design across brand, marketing, and growth surfaces. I operate as the sole designer supporting product marketing and acquisition, translating highly technical workflows into clear narratives that engineers and enterprise buyers can understand. Key contributions: • Built and evolved the company’s brand system and marketing design language • Designed and maintained the marketing website and landing pages, translating product positioning into conversion-focused web experiences • Created visual frameworks to explain AI capabilities to hardware engineers and enterprise audiences • Produced campaign assets, product visuals, and launch materials supporting inbound and outbound growth • Implemented and monitored analytics via GA4, HubSpot, and Microsoft Clarity to inform design and messaging decisions • Designed tradeshow materials, brand assets, and marketing collateral. ### Independent Designer @ Samonster Jan 2022 – Present As samonster, my independent design practice, I help founders and small businesses bring ideas to life through brand systems, websites, and product experiences. Projects span startups, creative entrepreneurs, and independent brands. Key work includes: • Designing websites, visual identities, and brand systems for early-stage businesses • Developing wireframes, UX flows, and UI systems that translate ideas into usable digital products • Building WordPress websites optimized for performance, SEO, and conversion • Producing marketing assets across digital channels (landing pages, banners, email visuals) • Advising founders on positioning, storytelling, and visual clarity ### Lead of Design, Innovation and 3D Modeling @ PRYSMEX Jan 2019 – Present Promoted to lead design and innovation initiatives for an industrial safety and risk-management SaaS platform serving manufacturing plants. My work combined product design, spatial modeling, and workflow innovation. Key contributions: • Led design efforts across product interfaces, 3D modeling environments, and internal tools • Identified operational bottlenecks and proposed Map Builder, an internal product that reduced plant modeling time by 70% and resource requirements by 75% • Designed UX flows, wireframes, and product logic for new platform features • Modeled industrial workspaces used for safety walks, compliance reporting, and operational audits • Collaborated with clients and safety teams to ensure digital models accurately represented real-world environments ### Design, Innovation and 3D Modeling @ PRYSMEX Jan 2019 – Jan 2019 Early role supporting the development of georeferenced 3D models of manufacturing plants used for safety and compliance management. Responsibilities included: • Creating geolocated 3D models of industrial plants and facilities • Conducting on-site field visits to capture spatial measurements and operational workflows • Modeling machinery, plant infrastructure, and work environments used in safety audits • Preparing models used for incident reporting, safety walks, and compliance tracking ### Web Designer/ Dev @ Venture 4th Media Jan 2023 – Jan 2025 Designed and built 100+ websites and niche digital publications for small businesses and online ventures. Key work included: • Designing and developing WordPress websites with custom themes • Creating brand identities, logos, and visual systems for digital businesses • Building SEO-optimized content platforms and landing pages • Designing UX flows, wireframes, and UI layouts for improved usability ### Graphic Designer @ BRINK Jan 2021 – Jan 2022 | United States Worked with a design agency supporting social activism and nonprofit organizations. Projects focused on visual communication for campaigns and social initiatives. Responsibilities: • Designing brand identities and visual systems for advocacy groups • Producing campaign materials, social media graphics, and print collateral • Designing websites and digital communication assets ### Brand experience designer @ TECstore Jan 2018 – Jan 2018 Designed in-store experiences and visual merchandising systems for a retail network of 17 locations. Responsibilities: • Designing window displays and in-store visual storytelling • Creating visual merchandising concepts implemented nationwide • Producing print and promotional materials including gift cards and packaging ### Academic program: Industrial Product Designer @ PULI Program Jan 2017 – Jan 2018 | Chiba, Chiba, Japan Chiba University - Industrial Product Design Program Collaborated on an international research project exploring community safety systems integrating hardware and infrastructure. Responsibilities: • Co-designed a safety system combining wearable devices and public alert infrastructure • Created 3D models and specification drawings for product prototypes • Collaborated with electrical and hardware engineers on feasibility and manufacturing considerations ### Lab coordinator @ TECNOL��GICO DE MONTERREY Jan 2017 – Jan 2018 | Monterrey, Nuevo León, México Coordinated and taught a university 3D design and digital modeling program. Responsibilities: • Teaching Autodesk Inventor and AutoCAD • Managing 4 instructors and 2 classrooms • Supporting curriculum development and student evaluation ### Design Instructor @ TECNOL��GICO DE MONTERREY Jan 2016 – Jan 2016 | Monterrey, Nuevo León, México Taught undergraduate courses in CAD and digital product modeling. Responsibilities: • Teaching AutoCAD and Autodesk Inventor • Evaluating student assignments and exams • Supporting design studio instruction ### Industrial Product Designer @ Intelicut Jan 2017 – Jan 2017 My role included: - Designing products and new ideas built with laser cut technology. - Adjusting client’s requirements. - Creating CAD vector graphic files for prototypes. ### Staff Designer @ Giffoni Innovation Hub Jan 2017 – Jan 2017 | Giffoni Valle Piana, Campania, Italy I was a member of Giffoni's Film Festival Design Hub 2017. My goals were to: - Create new experiences for the Italian film festival from an international perspective. - Create a product that brought together Italian cinema and gastronomy. ## Education ### Master's degree in Design and Visual Communications, General École Intuit Lab ### Certificate in Development & Coding University of Michigan ### Bachelor's degree in Industrial Design Tecnológico de Monterrey ### Certificate in Computer Programming sheCodes ### Delf B1 in Idioma extranjero Campus International de Cannes ## Contact & Social - LinkedIn: https://linkedin.com/in/samthefifth - Portfolio: https://samonster.com --- Source: https://flows.cv/samv JSON Resume: https://flows.cv/samv/resume.json Last updated: 2026-04-13