Customer Engagement, Google Ads

‣ Sales & Marketing UX, AI experiences

Lead Designer in Google Cloud, UFO (Unified Fulfillment Optimization) - delivering capacity efficiently for all of Alphabet

‣ Lead designer for the first service platform on vSphere (the flagship product), driving VMware’s transformation to SaaS. Partnering closely with cross-functional team, VMware stakeholders, and external partner services. Lead Designer for VM Service & Namespace Service, key incentives for customers to upgrade to a premier license. Leading across the product lifecycle and multiple releases.

‣ Defined our team’s end-to-end design process, including UX, research, strategy, cross-functional workshops, accessibility, documentation, and developer support. Crafting the design vision through End-to-End User Stories at the initiative, feature, and story levels.

‣ Designed and facilitated cross-functional Design Sprints to get usability-driven initiatives put on the Product Management roadmap through stakeholder collaboration, rapid prototyping, user validation, and scoping of the solution.

‣ Editor-in-chief for VMware Design's Medium Publications →[https://medium.com/vmwaredesign]

‣ Mainstage Executive + Speaker Lead (2021) & Networking Lead (2020) for SHAPE, our internally-hosted Experience conference.

‣ Content Lead for Cracking the Product Design Interview, Infosession by VMware Design.

‣ Women Connecting Women Mentor.

‣ Led campus-wide projects to drive awareness and adoption of Apple technology in Education, including accessibility, coding, and creative initiatives.

‣ Developed and implemented projects with departments to facilitate the integration of Apple software and hardware in classes and around campus.

‣ Marketed Apple products and the integrated ecosystem through engaging workshops and sessions with University faculty, staff, and students based on identified needs and institutional pain points.

‣ Trained, supported, and partnered with the Apple Authorized Campus Store at UC Davis.